Marketing strategy that I use for my mobile games

In this video I wanted to share my own experience about mobile games marketing as indie game developer, and what kind of strategy I use to spread a word about my mobile games.
Here are useful links:

Timcodes:
0:00 - Intro
0:57 - Social media
2:38 - Pre-registration on Google
3:38 - ASO
4:58 - Email list of players
5:39 - Game reporters
6:43 - Youtube reviewers
8:00 - Pitch your game to Google
8:34 - Pitch your game to AppStore
9:46 - Final words
10:58 - Bloopers

#Unity #MobileGameMarketing

[AlexFruzenshtein]

THUMB UP WITHOUT WATCHING!
YOU CRUSHING

[TimeToDev]

Amazing tips, thank you! I'm nearing the release of my first mobile game.

I've spend 8 years making various projects, never finishing any of them and instead starting new project, one after another — because I was scared the game I was working on would not succeed and all the potential and hard work would be wasted.

BUT, I've finally grown to realize what the reality is for 99% of indie devs: your first game will not launch your career, it will probably be a failure if you think only in terms of money.

However, you should not focus on that. Focus on gaining the experience of going through, be proud you made a game, pour your passion into it and be ready to face the harash reality with a big smile. Because the moment you went through with it, you are already further down on the path than most indies will ever be.

Your first game will not succeed. Probably not your second. It might not be the third either. The thing here is consistency, ; learn from your mistakes, improve your marketing and game design skills, be ready to do the tedious work on social media sites, grow painfully slowly — only then, you MIGHT succeed and make a full-time career out of it.

Sounds bleak? Discouraging? It is, but that does not matter, not as long as you enjoy making games. That's what truly matters.

Cheers!

[mohammedal.shammary]

Thanks man, I appreciate what are you doing for helping us.
Thanks.

[kingmemer]

Best video with stuffed quality content thanks man💛💛💛💛

[amosmaddux]

Thanks a lot man! I've played your games and followed your content a couple years now. Super helpful stuff! And super fun games!

[harutyunmusheghyan]

Thank you for sharing your experience and knowledge, Ivan!

[pmartin]

Thanks for sharing! It's really good stuff. And you said 80% luck... I don't think so, for sure you have a lot of work in your back, years of work. but with this tips it could be much easier for others! love!

[MK-iqdr]

Thank you for the video Ivan. It will help indie developers like me.

[channark]

This video is gold, thanks a lot brother 🙏

[hizokadarkwolf]

thanks for the tips and the longer explanation -but necessary- for some points.

[alphaneo]

Resume : it a very difficult job ! Dear indie developers, you are not alone

[praisethesun]

Thanks for the valuable information! Keep it up!

[bhausaheb_damse]

You r becoming consistent on yt
Letssgooo

[caeleng]

Cheers! Great video I struggled to find a good video about game marketing and finally found your video thank you so much!

[ArthurMArtIntell]

Мужик, спасибо! Из того, что я видел, у тебя самые толковые видосики по теме. Было бы круто если бы ты рассказал как денежки выводить (с налогами и всем таким прочим) из Google, а то вообще информации нет, и в банках никто ничего не знает. А если есть опыт как это делать ООО, то вообще цены такому видео не будет!

[danieldobre]

Great video but there is one thing I do not agree with. Got a 5 year break from game dev and got into sales, marketing, business etc coming back now to disrupt the market.

The correct answer I believe is: 40% hard work, 10% luck and 50% operations (marketing, branding, sales skills used in negotiations and partnerships). Luck is something that you did good but you don't know exactly what so 10% accounts for the unforseeable (like Kim Kardashian plays your game and mentions it randomly in a random video how she is obsessed with this game).

And this scenario actually exposes the reason why >90% of game devs don't make money.

I'm curious what you think about this. Keep up the good work!

[KordTaylor]

Thank you for Sharing your journey. 👏🏻

[Eduardoperes]

Thank you very much for this great amount of quality infos!
I wanted to ask you and the viewers a question.
Why we dont see kickstarter campaings for mobile games?

[uivlis]

Thank you, very useful video for little game makers like me. :D

[lolaswift]

Don't give up. you'll succeed. I've spent that much but havent released any games yet. It's a long journey.