How Fogg (the deodorant) used a Simple Marketing Strategy to beat brand AXE?

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[Karma_]

Kya Chal Raha hei?
Fogg Chal Raha hei.
This Ad was the reason every Tom, Dick and Harry knew about Fogg. Even My Grandmother once said, fogg ka deo leke dekh..

[jatinbhatoya]

It's because of "India main toh fog chal rha hai janaab"

[vinaybhat]

"Kya chal raha he" was a brilliant AD campaign by FOGG...
# People used to say "FOGG chal raha he" in funny way, while replying to "Kya chal raha he" question.

[patai]

Everything aside, their ads were the real reason for their success. No unhealthy dreams of getting Girls 😅 by just spraying. Simple daily life joke “Kya CHAL Raha hai? ”

[xydiqwl]

Their "Fogg chal raha hai" ads were also brilliant.

[sagarmohanty]

Name was Fogg, but gave liquid in their bottle

[YashPathak-fdfq]

Na it was all coz of their ad campaign.
Kya chal rha hai...

[alienfromsaturn]

People kept applying axe and saw no women are running after them as they showed in the ads. So they felt betrayed 😂😂

[shayanraj]

I think their marketing played the biggest role. I mean the dialogue got famous in every house.
'kya vhal raha hai, fogg chal raha hai' 😅

[Shareholder]

Imagine Axe employees and leaders randomly asking their known ones, kya chal raha hai and they replying fogg chal raha hai😂😂😂

[TheTimesNow]

Fogg Napolean was the one I used in my college days, it's still one of my favourite fragrances.

[yahooezone]

Some 20 years back there was liquid deo called BlueStartus but that time they didn't spend much on marketing

[nightmayor]

You know your market strategy has been uber successful when tagline of your brand becomes part of common lingo

[buntysonawane]

Axe was really dominant back then & to beat them is commendable. Good work by the marketing team.

[satyamkamal]

Fog is long lasting but when some one use 3-4 spray more, the person sitting next to him will vomit just because of the high alcohol concentration.

[PkCreationsU]

actually advertisement is very important, there ads were trendy so brand came in trend

[sheetijsood]

Fogg was not the first one to come with this, Park Avenue Elevate was making this for years, Fogg captured because of its commercial campaign of "kya chal raha hai" and also the pricing and VFM 800 sprays

[OptimusKika]

Even fogg didn't know they did this

[bipulray]

actually I loved the fact that fog is almost actually what they claim

[vishnuram]

Fogg is The OG of Deodorants, hands down.