The Secret Behind Coca-Cola Marketing Strategy

Coca-Cola is the biggest non-technology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What's the secret behind their success?

Connect with Us:

[radonsmith]

Key takeaway for me: Don't advertise your product, advertise a positive emotion linked to your product.

[musiclover]

why i ain’t ever seen a twisty share coke can though?

[davidkonevky]

Honestly their advertisements are so well done. They are mostly these feel good ads that give a sense of purity, bliss, joy, contentment, etc. If being an architect wasn't my dream job, I would be probably eager to work as a an advertisement director and use their techniques, because modern ads normally don't hit as hard as coca cola's

[sixbrigands]

If you’re selling sugar water, your advertising better be damn good

[arreniuskarunakaran]

after seeing this video, I went out to get coca-cola...i hope this is not an ad.

[depzey]

While I hate coke itself and never drink it (mostly because I’m so concerned with my health), you’ve gotta admit, they are marketing geniuses.

[joyahsiung]

Interesting how Coca-Cola started out so small and now one of the best-sold soft drinks! I noticed that strategy and the right approach are key for a business to succeed in this highly competitive market with so many other choices that buyers can choose from.

[SavannahsSensoryShop]

I think it is incredibly wise to base your brand off of family and friends. When I think about Coke, I think about the advertisement in the movie theater with the coke pouring over blocky ice in a cold glass. It reminds me of going to see movies with my family when I was younger every time!

[YossiLavy]

Love the labeling of personalised names. I remember this campaign when it first launched. It went viral so quickly

[emcancocon]

When you only have one day left for the Marketing final exam.... :'(
very informative and interesting content btw!

[TrentKennelly]

Excellent deep dive! Coca Cola's advertising is really strong, in my opinion, because of how story-focussed it is.

[DanHeather]

1:43 - It's confusing.. It almost sounded like they spent $41 Billion on Marketing.. the timing is off.

[ThoughtCatalyst]

If you enjoyed this video, it would be amazing if you checked out our Patreon and help support us to make more videos like this one!
Thank You,
~Creative Node

[ceb]

The outcome of product sales depends on the advertising approach, in my opinion. No matter how good a product is, it won't become well-known without employing the right strategies. On the other hand, even if a product doesn't have a significant difference from others, selecting effective strategies can be of great help. The case of Coca-Cola, as introduced in the video, is one example of successful marketing among numerous carbonated beverages. I have gained new knowledge.

[billybgonzalez]

I like the filter they use on videos and stuff it's like warm and nostalgic good times. Specially the Christmas ones always give you a fuzzy feeling.. I love it

[brunotapiagarcia]

"Training our brains to associate the brand with a good feeling rather than the product itself" bro this is what every single brand aims to do lmao this is like advertising 101 the only difference is some do it better than others

[danielepluribus]

Sell the feeling, I just buy coke, when I want to have a good time, now i have an idea why it's so, I love this video

[electrayakamozi]

I love Coca-Cola’s case studies, but I haven’t touched this drink since I was five

[krawieck]

For anyone wondering, background music is by nymano from album "romance". You can find it on SoundCloud

[Pengicitis]

watching this video while drinking a pepsi