The Marketing Strategy That Grew My Business From Nothing

This marketing approach has worked wonders for my startup fence-building company. Contractors take note. Also: I've got a surprise update on the shop!

[IMABEAST]

I just started my own company just last year I do very high-end custom finishes what’s been working for me is just sending pictures and small videos to homebuilders and general contractors showing them what I can do and offering them to walk any of my job sites I have gotten every single job like that.

[Spark_Technologies]

useful tips, relevant and to the point. much better than the hyped marketing strategy videos. Thanks

[radius_podcast]

This is great. The marketing side is life blood. Mark you’re killing it, thanks for sharing all of this!!!!

[mattriviere]

I own a general construction company in Asheville NC called Little River Development. Everything talked about in this video are all great things that I will definitely start implementing. I Definitely have a large skill set for being in the field and dealing with all different trades and scopes of work but the office aspect and management part is definitely something I want to hire the right professionals for... salesman.... marketing etc that can bring even more work.

[frontrockfences]

Hey, I love the hat! Thanks so much for the shout-out. Keep crushing the business and videos 🤟

[nicholasmendoza]

I would walk off so fast if you adjusted my commission to lower for larger jobs. That is a GIANT red flag for sales jobs. That's just robbery. If I couldn't leave for some reason, I would never ever sell those jobs. I would reduce any job to the higher commission rate. You use commission and bonuses for adjusting your numbers. If you want higher profit margins, offer an additional commission on (estimated) profits over a certain percentage. Say a 50% split on profits over the 30% net profits. This would push your margins up substantially.

[robertkerby]

Mark, I am thoroughly impressed!
Well done, Sir!

[docpat]

Mark, Great information thanks for sharing!

[zacharygriffin]

Mark, as usual amazing stuff! I completely agree with the base + commission and having the base be enough to live but not enough to be comfortable. We are looking to hire our first salesperson and that has been the hardest part is the compensation plan.

[stevefarence]

Seen your billboard last week it looks great. Cant wait to see your new location hopefully Ill have time to stop by an say hi.

[NoahDevine]

Awesome video Mark and team, a lot of great advice. So glad you found a new location on a main road and can’t wait for the next video. Should do more videos like this 💪🏻👍👍👍 have a great dang day keep fencing

[MRO-Management]

Mark your video content is always packed with so much information thank you.

[trongle]

I appreciate what you share your experience at start up position, wish for your business grow wealthier in future❤

[NormaBrooks-lzut]

Thank you for being straight up on what you need to scale. I agree 100%

[newenglandman]

Thank you for always well-made and thought-provoking content.
By customary definition, those who buy things at the supply store in Wyoming are "customers." Those who receive your services are "clients."
What you are showing in the video mainly assists persons who are actively searching and I'm sure that is the primary target. Additionally, however, for relatively short money, radio advertising becomes a proactive suggestion for those not necessarily searching at the moment, perhaps considering, maybe haven't had the time to search, or will remember the name when the need arises. It puts the name out there to everyone. It has proved to be a very successful way of advertising for many, something on an average of $10.00 - $12.00 return on each $1.00 spent in radio adverts. It may be worth reassessment, which costs nothing. Just a friendly suggestion. No wise-a** comments from me on this one. Dang!

[ThurnisHaley]

Great channel and really good tips. I just opened my GC company in Jacksonville Florida (All Green Construction LLC), I got my contractors license this past year and have been slowly getting the ball rolling.

[TScott-vpzv]

You are entertaining, informative and extremely good on camera!!!!👍🏾

[VTOutdoorServices]

Just stumbled upon your videos and enjoy the business talk. We just brought on a commission-only outside sales person and I believe it will work out well. Paying him on gross and like you said, they're in charge of the project from start to finish. As the owner I go over the bid before we release it. I also agreed with your other video regarding giving customers a broken-down quote. NO WAY. walk away if they want it. It's only the beginning of the headaches if you work with them. Don't be afraid to walk away from an opportunity. More will follow.

[sub.owen.create]

Just came across your channel. Really useful info. Thanks brother

[andygirone]

haven't listened yet but #1 is still word of mouth and it only costs you doing a great job (could be a simple question) for every person who contacts you. not every contact is a job but every contact is an impression on whoever reached out to you.