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The #1 Secret To Creating A Revolutionary Brand
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Change.
If you were paying attention to the political race that happened in America last year you realize that ‘change’ is something that a lot of people want.
Yet, an equal amount of people are also resistant to change.
So what do you do?
I think the best approach to take when creating a brand that you think has the ability to change the world, is to do the right thing.
Sounds cliché right?
But think about it…
You’re going to face resistance either way, so do the thing that you believe will work best.
Just take a look at Facebook.
Every time they make a change, people complain.
When they shifted to a more paid advertising approach people complained about their organic reach.
When they change their interface, people complain about that too.
Then they fell in love with in and complained about the next interface change.
In business it is important to know what the customer desires but also need the courage to go with your instinct.
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For a behind the scenes look of a day in the life of an entrepreneur follow me on snapchat - @TaiLopez
If you were paying attention to the political race that happened in America last year you realize that ‘change’ is something that a lot of people want.
Yet, an equal amount of people are also resistant to change.
So what do you do?
I think the best approach to take when creating a brand that you think has the ability to change the world, is to do the right thing.
Sounds cliché right?
But think about it…
You’re going to face resistance either way, so do the thing that you believe will work best.
Just take a look at Facebook.
Every time they make a change, people complain.
When they shifted to a more paid advertising approach people complained about their organic reach.
When they change their interface, people complain about that too.
Then they fell in love with in and complained about the next interface change.
In business it is important to know what the customer desires but also need the courage to go with your instinct.
----------------------------------
-----------------------------------
For a behind the scenes look of a day in the life of an entrepreneur follow me on snapchat - @TaiLopez
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