The first secret of great design | Tony Fadell

As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more.

[MsCarrionswarm]

So that's why apple logo has bit on it, they remove the sticker

[Buddharey]

He was so angry about stickers on apples, he decided to make a whole ted talk

[kaijukajju]

1.Look broader
2.Look closer(tiny details)
3.Think young(curious questions)

[jonlevert]

when your realize this guy invented the

[balisticsquirel]

I know everyone's thinking it, so i'll say it.... Edible stickers?

[bplus]

a little hard to do when your boss goes "im going to need that design comp in about an hour" lmao

[TokyoXtreme]

You need to wash the apple anyway though.

[darklifedudemax]

This guy is telling everyone only hire and have young people around.
We all get old, I guess he doesn't want us to have jobs after we turn 35.

[anamae]

I like the stickers on them apples and peaches coz it reminds me to wash the fruit before I take a bite..

[Rottentwinkerz]

How about putting the sticker on a part we don't eat... like the stem? #mindblow

[AMBLloyd]

Hold on. Never mind charging before use; when I bought an iPod Touch, I had to download the fucking operating system!

[JameMead]

I recommend watching this at 1.25 speed.

[TeamMayku]

This is awesome. Love the process of seeing a problem, getting an idea to fix it and working hard to make it real. So rewarding.

[gregoirebessette]

This is called User experience and there is some in every product, service, digital things not only app and website. Product designer are trained to it before modern UX appear.

[GragonV]

I'm in tear
As an aim-to-be product designer, this is the best speech I've ever listened to. I'm now more confident than ever that product design is my path, to make the world better. Thank you so much Mr. Tony Fadell

[toolong]

Think broader, find problems that don't exist, think younger,  pretend to be the customer...  This is all fucking common sense. Anyone who actually have experience in design and innovation have anything to add?  Maybe I'm missing an eye opening point Tony mentions?

[khoa]

I've been thinking about why I am way more stupid as I grow up. I viewed the world was super-duper different when I was a child and I feel like all of my potentials is gone now.
Thanks for giving the answer.

[mrwilliamdmoss]

13:59 really sums it up for me. My childhood was such a creative time.

[passthelimejuice]

All you have to do to be perceived as a designer is have a blog or put on a clip mic and give lectures. The industry is full of bullshit and exclusivity. The truth is anyone can be a designer. Even my grandma if she helps solve a problem.

[nikyabodigital]

As a Designer I've learnt things that there are 2 parts to be a good designer.

1. You have to be good at the technical tool
2. You have to be good about principles.

No number 1 means it's just an idea
No number 2 means you just know
how to do it but doesn't know why you do it.