6 B2B Marketing Tips for Becoming a Better Seller in 2023

TLDR: Embracing transparency and prioritizing the needs of the buyer are essential for successful sales.

1. Transparency sells better than perfection in sales, so embrace it and differentiate yourself in the way you sell.
2. Prepare for conversations by doing your due diligence and asking bigger, better, bolder questions.
3. Understand your buyer so well that you can see their perspective and anticipate their needs, helping them navigate potential risks and opportunities.
4. Be brutally honest and transparent with customers, write down what your product won't do, stop selling and start helping, and prioritize what your buyer wants to make more sales.

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Sales Feed is a media network for a new generation of sellers, brought to you by Vidyard.

We know that B2B selling is a tough gig. It’s highly competitive, mentally exhausting, and what works today may not work tomorrow. We’re here to help with fresh perspectives, timely insights, and comic relief to help sellers stay sane and get ahead.

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