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6 Tips for an Effective Account-Based Marketing Strategy
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MARKETING THOUGHT FUNNEL:
Over the past few years, the concept of account-based marketing (or ABM) has gained popularity, and is by far the most effective B2B marketing strategy. To ensure businesses get long term benefits out of account-based marketing, top management must implement a few techniques when it comes to an effective strategy.
Here are six measures that marketers can take to ensure ABM works for them.
ABOUT: TechFunnel, a web brand of Bython Media, is an ambitious technology media web property dedicated to technology news, product reviews, and analyzing how technology affects business, finance, human resources, marketing, government, and everyday life.
Over the past few years, the concept of account-based marketing (or ABM) has gained popularity, and is by far the most effective B2B marketing strategy. To ensure businesses get long term benefits out of account-based marketing, top management must implement a few techniques when it comes to an effective strategy.
Here are six measures that marketers can take to ensure ABM works for them.
ABOUT: TechFunnel, a web brand of Bython Media, is an ambitious technology media web property dedicated to technology news, product reviews, and analyzing how technology affects business, finance, human resources, marketing, government, and everyday life.
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