Best B2B Marketing Strategies for 2021 | What Works (from SaaS to Small Business to Enterprise)

In today's video, I share the best B2B marketing strategy you must start practicing for your business today, especially for complex B2B products called Create Demand and Capture Demand.

I go over the reasons why this strategy works today and why many b2b companies not able to or afraid of using this and the results I got from implementing them.

Timestamp:
0:00 Intro
1:14 - My history in B2B Marketing
3:10 - How people's behaviours have changed
4:34 - Changing how we see lead nurturing
5:24 - Why the marketing funnel is flawed
6:22 - The importance of Word of Mouth marketing in B2B
8:05 - Capture Demand
8:42 - Why B2B Marketing is too focused on Capture Demand
9:26 - Creating Demand
10:29 - Example of downloading an ebook from LinkedIn
13:55 - 6 Key elements to Creating Demand
14:56 - Why "Intent" Matters
15:27 - High Intent vs Low Intent
17:40 - Implementing Create and Capture Demand Strategy

McKinsey B2B Report:

State of Demand Gen Podcast

🎥 Watch this playlist to see other videos on B2B marketing:

#b2b #b2bmarketing @b2bmarketingstrategy

[datnguyenba]

hey man, i love your content and persistence over past years. Really admirable

[Naveed_Sharif]

#ThumbsUp👍
☆*☆*☆*☆*☆*
       ☆*☆*
#SevenStar

[KarlyehAI]

What other tips and strategies do you use for your B2B Marketing Program? Have you found that they are more effective or less today?
Timestamp
1:14​ - My history in B2B Marketing
3:10​ - How people's behaviours have changed
4:34​ - Changing how we see lead nurturing
5:24​ - Why the marketing funnel is flawed
6:22​ - The importance of Word of Mouth marketing in B2B
8:05​ - Capture Demand
8:42​ - Why B2B Marketing is too focused on Capture Demand
9:26​ - Creating Demand
10:29​ - Example of downloading an ebook from LinkedIn
13:55​ - 6 Key elements to Creating Demand
14:56​ - Why "Intent" Matters
15:27​ - High Intent vs Low Intent
17:40​ - Implementing Create and Capture Demand Strategy