NEW M4 MacBook Pro and Max CONFIRMED

DigiTimes, the Taiwanese industry publication which is historically around the same level of accuracy as a coin toss reports that Mass Production of the 14 & 16” MacBook Pros with M4 Pro and Max chips started at Apple’s partners in August… so is it legit and when will we be able to get our sweaty little hands on the new toys?

I love this time of year. New iPhones, new Apple Watches, new Macs, people actually watching tech videos, it’s a joy I tell you. And honestly, I was skeptical when I read the source of this story - back in the days when AppleTrack, you know, Tracked Apple rumour sources, DigiTimes was a bit of a joke. BUT, Mark Gurman said earlier this year that he expects these Macs to arrive by the end of the year. AND Ross DisplayMan Young who was the HIGHEST rated source on Sam Kohl’s AppleTrack has also claimed that the displays for those MacBook Pros are also on the way. I think the only thing he EVER got wrong was a marketing name for a product. On displays, he’s never failed.

So last year we got our iPhone event on September 12th. We then got the Mac event, Scary fast at 5pm on October 30th, with a halloween theme, appropriate as in the UK, that was midnight as Halloween began.

The iPhones will be shipping around September 20th this year, so give it a couple of weeks for the excitement to die down and invites to go out, and we could see a Mac event around the 14-15th of October this year, or, Apple could tease us and leave it till around the 29th. But that would be pretty mean. Just like passing this part of the video without hitting Subscribe. I promise, I’ll make it worth your while.

The MacBook Pros with M4 Pro and Max aren’t expected to get any major changes beyond the chips, and potentially Wifi 7 support which would supercharge AirDrop with this year’s iPhone 16 Pro and Pro Max. Now M4 is looking to be a solid 25% faster on CPU performance over the M3 based on the iPad Pro we already got, and the higher spec’d chips will use the same core designs. Is it worth upgrading from M3 Pro or Max? Probably not. Is it worth considering if you’re running an M1 Pro or Max? It’s definitely worth a look, and the older Apple Silicon models will still resell for a decent amount of cash to offset your new favourite device.

At the same event we could be seeing the new M4 versions of the iMac, the MacBook Pro 14” and the redesigned Mac mini in a tiny little box with a footprint that rivals the Apple TV that we have right now. And I’m here for it all. And of course, if we haven’t seen the updated iPad mini (Maybe with M2?) and possibly iPad 11th gen before then at the iPhone event, they could make an appearance here too - though I’d hope we’ll see them in September. Makes way more sense. There’s also a chance we get AirPods Max too - though everything has gone eerily quiet on that front just recently.

Given that we’re not expecting all of the Apple Intelligence features to launch with the iPhone in September, and that most of them are also on the Mac, it may well be that Apple uses the October event to launch their AI features fully, bringing a lot of the new iPhone buyers to watch the event which is essentially a massive ad for the Mac and how brilliantly their iPhone would work with it - if that’s not a genius idea, I don’t know what is. Perfectly timed in the run up to Christmas too.

So across both events we get:
4 new iPhones
2-3 new Apple Watches
2-3 AirPods models,
New iMac
3 New MacBook Pros
Redesigned Mac min
1-2 new iPads.

See you in the next one.

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Join the conversation

[izzkhid]

Hi, I don’t have a macbook yet, in really need of one since my editing requires more power recently for my windows laptop to handle. Should I just buy Macbook Pro M3 or should I wait for the M4?

[refftwgaming]

Sir when will be macbook pros.. Release begining of oct aur beginning of nov.. Aur is best to go for discount mac pro m3 max. Is there any battery longevity improvements in m4 aur built aur ports features coming as it only a month away so I hope to get ur response to this. 😊

[dodofren]

If iMac Pro or at least iMac with larger screen size is released I’m grabbing that otherwise I’m prolly going for a mini.

[ShubhamYadav-etrz]

is the base storage going to be 16 or still 8?

[amirmccray]

Should i upgrade to m4 from a 2019 intel MacBook Pro? I heard M5 changes are massive but definitely could use an upgrade asap

[robblincoln]

Worth my time? I think my employer has made it perfectly clear, my time is worthless. Well worth about 10% less than someone working in a high population area anyway. Great stuff as always Dave!

[justapasserby]

Yep. Exciting times in the weeks and months ahead for Apple. By the way - are you streaming from your kid's bedroom?

[diamonddave]

It's about time you got a big boy bed

[robblincoln]

Really excited about the possibilities of the new process. With the up coming change to GAA architecture, this chip might be the high water mark for the next few years in terms of yield/cost/speed.

[tonyburzio]

I think you should hold off on your "maybe", the new M4 is a LOT better in graphics. It is a mistake to count graphics processors, they are NOT the same.

[techhubwiltsuk]

Yeah awesome time of year, feels like Christmas with apple releases. Strangely I feel drawn to a new Mac mini!

[dovmerrill]

Perfectly delivered video script, well-written script too, Dave, and a bonus because the video was nice and short (no fat, or the fat was trimmed expertly, as if Dave was a digital butcher). 👍🥩😀

[robblincoln]

Firmans latest comments re: Mac Mini sound really great. Very happy that the unit retains its internal power supply. Smaller is more space efficient and space efficiency is paramount for server farms. I can see Apple doing an “eat your own dogfood scenario wrt their in house AI farms. Since the Mini is relatively easy to assemble perhaps we might even see production moved stateside?

[mycryptoguru]

Is this shot in your kids bedroom 😂…love it!

[mkkel]

great vid dave, keep up the good work

[FsxPlayer]

can't wait to upgrade from my 2017 macbook pro lmao

[BrianPex]

Ahhh. A guy that gets to the point. Sub’d

Looking to upgrade my 2016 MPB! (I stopped everything during 2020 covid when the world went stupid).

[makesureyoulandbolts]

MY DAD JUST BOUGHT ME THE M3 PRO MACBOOK PRO I HOPE THEY DONT THROTTLE MY COMPUTER

[sameersheriff]

Another mac upgrade is the last thing we all want right now !!! Laps arent iPhone or iPad where you upgrade every year or so !!!
Why not give us a new ipadmini, homepod mini 2, airpod max2, iPhone se 3, airpods pro 3 and so on ....which are yet to get any kind of upgrades !!