The Right Kind of 'Aggressive' Agent - Kevin Ward @ YesMasters.com

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In this video Kevin goes over the right way to be the right kind of aggressive agent and at the right time.

There is a difference between being assertive and abrasive...between knowing how to be powerful and being downright pushy. One is compelling. The other is repelling.

Here are the main points Kevin explains in the video:
1. Be straightforward. (no BS)
2. Be confident…not arrogant.
3. Use Finesse…. Analogy of a bull in a china closet. Push till you get resistance and then back off a little. But don’t quit.
a. Learn when to be strong
b. Improve your communication skills. (Resistance triggers and influence triggers)
c. Learning to have multiple tools in your communications arsenal. Some agents have only one tool….a sledge hammer. Others the only tool they have is a play school plastic hammer (or a limp noodle).
4. Get on the seller's side. Speak in terms of their interests, not your own.
5. Follow their motivation. People love to be led toward something they want. They don't like to be pushed to do something they're not sure they want to do. Once you find their real motivation, learn to skillfully lead them to make good decisions that serve their best interest and your appropriate aggressiveness will pay off huge.

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Great video and very helpful. I'm wasting time on unmotivated sellers.

marie-anneduarte

Thanks Kevin. It’s about building relationship of trust People want to know how much we care as much or more than how much we know You are a great encouragement.

MsJoey

Thankyou so much🙌 as a Realtor I can relate and sometime it's hard to be forward with your client. When you are the listing agent. And your client has a price set and won't move the needle

evangelistsstone