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Ep. 016: Conversion Rate Optimization Tips: Digital Marketing Expert Discusses CRO ft. Nick Coats
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In this podcast, Nick Coats, co-founder of Sawtooth Media Group, discusses tips, tools, and tactics for conversion rate optimization. CRO is an incredible tool for any business or marketer that's looking to scale in a measured and significant way.
What is conversion rate optimization? It's the iterative, research-driven process of getting people to take a desired action. With the right strategy, some have increased conversion rates by several hundred percent, but it's a process that takes time, dedication, and know-how.
Chapters:
0:00 Intro
0:37 Who is Nick Coats?
1:10 The value of CRO
3:23 Why CRO makes a difference
9:46 How to start with conversion rate optimization
18:45 What should you test with CRO?
32:04 Tools for conversion rate optimization
34:24 What is statistical significance?
41:56 CRO mistakes you should avoid
50:54 How to choose a CRO agency
55:25 Extraordinary software for CRO
58:35 Recapping the podcast
#conversionrateoptimization #ecommerce #affiliatemarketing
What is conversion rate optimization? It's the iterative, research-driven process of getting people to take a desired action. With the right strategy, some have increased conversion rates by several hundred percent, but it's a process that takes time, dedication, and know-how.
Chapters:
0:00 Intro
0:37 Who is Nick Coats?
1:10 The value of CRO
3:23 Why CRO makes a difference
9:46 How to start with conversion rate optimization
18:45 What should you test with CRO?
32:04 Tools for conversion rate optimization
34:24 What is statistical significance?
41:56 CRO mistakes you should avoid
50:54 How to choose a CRO agency
55:25 Extraordinary software for CRO
58:35 Recapping the podcast
#conversionrateoptimization #ecommerce #affiliatemarketing
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