Cranking Up Conversion Rates[PPC Den Podcast, Ep 16 -- From the Archive]

What you’re currently hearing originally went live to the world on March 13, 2019, but it was never shared on YouTube. Can you believe? To alleviate this travesty, The PPC Den Podcast is proud to present this special episode from the archive. Please enjoy.

Note: Some of the information in this episode is likely dated. That’s the nature of Amazon Advertising! It’s always evolving. Check out the links below for more up-to-date information.

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In the 16th-ever episode of The PPC Den, your favorite badgers bring you an episode all about Amazon Advertising conversion rates. Conversion rates are likely the most most important metric when it comes to Amazon PPC, although it might be tied with ACOS. It’s a metric that can be analyzed to find overlooked problems in your Amazon business. These can include issues with your listing quality, keyword relevance, or even niche/ market saturation. By the end of this episode, you’ll have a much better understanding about your own conversion rates, what they mean, and how to improve them.

We’ll see you in The Badger Den!

Episode Highlights

2:00 Breaking News and Updates
3:25 What is Conversion Rate?
6:30 How Do You Calculate Conversion Rate and CPC?
9:30 How Do You Lower Your ACOS?
13:10 Conversion Rates in Auto Campaigns
15:15 What Causes “Bad” Conversion Rates?
16:10 How to Optimize Conversion Rates (PPC)
18:12 How to Optimize Conversion Rates (Organic)
22:10 Summary / Final Thoughts on Conversion Rate

Resources and links:

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About The PPC Den Podcast:

We are the humans from Ad Badger, an Amazon Advertising software and service-based company dedicated to learning as much as we can about Amazon PPC, sharing as much of it as we can, and trying to build the very best campaigns that we can.

We believe in advanced strategy, hard work, and honesty. If there is a better strategy out there we didn’t consider, we’re not afraid to discuss it. We want to be your source for all things Amazon Ads. Join us and become part of the discussion.