Evils of Rotating Banners and Sliders | Conversion Rate Optimization Minute | Episode 122

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Here’s the transcript of “Evils of Rotating Banners and Sliders,” Episode 122 of the Conversion Rate Optimization Minute:

Hi, Tim Ash here, and today I want to talk to you about the evils of rotating banner sliders on your homepage or landing page. They’re really bad for a number of reasons.

The first is that you don’t even know what you want to say, you just put a bunch of little frames into your slider as a way to settle bets and arguments and get everyone's content crammed into your homepage.

The second is that it requires people to sit through all of your frames in order to get the full point, and that often requires several seconds of their time which on the internet is an eternity.

But most importantly rotating banner ads reset our attention. Anytime anything is moving in our visual field we must pay attention to it. We can’t look away. So all of the other content on your page; which might be graphics or text or important calls to action, can’t withstand the strength of the motion in the video.

So, get rid of your banners and rotating ads and skyrocket your conversion rates.

And whether you’re a web designer, an optimization or analytics pro, a marketer or a business owner, you can learn, grow and profit from the secrets of the highest converting websites in the world by attending Conversion Conference in London, October 11-12, 2017, or in Berlin, November 13-14, 2017 or the new Digital Growth Unleashed conference May 16-17, 2018, at the luxurious Mandalay Bay Casino & Resort, Las Vegas.

Learn from the world’s top CRO experts at this intensive 2-day event! With over two dozen shows in the US and Europe since 2010, Conversion Conference is the original and only full-industry event for conversion rate optimization. And the new Digital Growth Unleashed conference will build on this as the industry continues to develop and expand.

Fantastic content – We work very hard to program the best event possible, and last year got our highest speaker scores ever. This year we are bringing back only our top-rated speakers plus talented experts from a wide variety of fields. Choose from four parallel tracks of actionable content to customize the exact program that you need (and bring the team for maximum learning). Most session have a single speaker who will provide in-depth and practical insights. Stay an extra day to attend your choice of three optional hands-on workshops. This show will pay for itself many times over – if you are not satisfied with your learning experience, conference chair Tim Ash will personally refund your attendance fee.

Access to the speakers – Our speakers love to share! In addition to sessions and informal networking opportunities during the breaks, we carefully plan birds-of-a-feather lunch table topics so you can talk in-depth with the speakers of your choice.

Quality networking and lasting memories – Our welcome and networking receptions allow you to meet and enjoy your peers from over two dozen countries. Long breaks each morning and afternoon create fantastic opportunities for meeting great people.

Meet Cutting Edge Companies – Dozens of leading CRO-related companies will be in the expo hall. Get your questions answered or test-drive the latest technologies and services – all in one place!