Optimizing Shopify stores for conversions ft. Rebecca Worsley | Ep #16

Rebecca Worsley, founder and director of Rainy City Agency, shares insights on optimizing Shopify stores for more conversions. She discusses her journey from dropshipping to starting her own agency and emphasizes the importance of finding the right agency for your brand's needs. Rebecca highlights common mistakes brands make with their Shopify store design, such as treating all traffic equally and not considering different customer segments. She also provides tips for improving the product detail page and emphasizes the importance of mobile-first design. She concludes by stressing the need to understand your customers and track their behavior on your site to optimize the conversion funnel.

00:00 Introduction
03:23 Finding the right Shopify agency
05:51 CRO mistakes
09:47 Defining your ICP
12:06 Rainy City Agency case study
14:47 Shopify PDP design tips
16:40 BEACN CRO Audit
24:06 Designing mobile first
25:41 Click-worthy tip

Music from #Uppbeat:
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