Direct Response Landing Pages | Conversion Rate Optimization Minute | Episode 119

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Here’s the transcript of “Direct Response Landing Pages,” Episode 119 of the Conversion Rate Optimization Minute:

Hi, Tim Ash here, and today I want to talk to you about direct response landing pages. They need to have 3 key ingredients lined up in a row in order to be effective.

You have a single call to action, what you need on your page is: 1. A clear headline that tells me what the page is about.

Second thing you need is an action block that focuses my visual attention. A form perhaps with a different background color, and its own clear sub headline that tells me what’s going to happen when I interact with that form.

And finally you need a strong call to action. Usually this is in the form of a button press at the bottom of a form. So that call to action needs to tell me exactly what’s going to happen when I press the button.

You line up all 3 of those things in order and you’ll have an effective direct response landing page. Page title, action block sub title, and call to action that all go together.

And whether you’re a web designer, an optimization or analytics pro, a marketer or a business owner, you can learn, grow and profit from the secrets of the highest converting websites in the world by attending Conversion Conference in London, October 11-12, 2017, or in Berlin, November 13-14, 2017 or the new Digital Growth Unleashed conference May 16-17, 2018, at the luxurious Mandalay Bay Casino & Resort, Las Vegas.

Learn from the world’s top CRO experts at this intensive 2-day event! With over two dozen shows in the US and Europe since 2010, Conversion Conference is the original and only full-industry event for conversion rate optimization. And the new Digital Growth Unleashed conference will build on this as the industry continues to develop and expand.

Fantastic content – We work very hard to program the best event possible, and last year got our highest speaker scores ever. This year we are bringing back only our top-rated speakers plus talented experts from a wide variety of fields. Choose from four parallel tracks of actionable content to customize the exact program that you need (and bring the team for maximum learning). Most session have a single speaker who will provide in-depth and practical insights. Stay an extra day to attend your choice of three optional hands-on workshops. This show will pay for itself many times over – if you are not satisfied with your learning experience, conference chair Tim Ash will personally refund your attendance fee.

Access to the speakers – Our speakers love to share! In addition to sessions and informal networking opportunities during the breaks, we carefully plan birds-of-a-feather lunch table topics so you can talk in-depth with the speakers of your choice.

Quality networking and lasting memories – Our welcome and networking receptions allow you to meet and enjoy your peers from over two dozen countries. Long breaks each morning and afternoon create fantastic opportunities for meeting great people.

Meet Cutting Edge Companies – Dozens of leading CRO-related companies will be in the expo hall. Get your questions answered or test-drive the latest technologies and services – all in one place.