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Optimize | Alex Birkett on Conversion Rate Optimization the Right Way
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Resources:
Check in with Nate on LinkedIn & Twitter
Check in with Alex on LinkedIn & Twitter
What to Listen For:
02:37 Alex’s Background
05:19 What is Conversion Rate Optimization (CRO)?
07:26 CRO: Goal setting and KPIs
10:43 Creating high-performing call-to-actions (CTAs)
16:43 Tactical Example: 60 days to improve CRO
24:07 How to: Identifying high-intent keywords
33:56 When to prioritize CRO
36:35 Does AdWords impact keyword rankings?
38:59 From traffic to prospect: how to pre-qualify your pipeline
40:54 Lightning Question Round
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