How To Convince Your Clients—Don't!

Stop trying to convince a client that you are qualified or that the price is justified and fair. The more you are convincing, the less likely you are gaining a customer. Why experts never convince. Why You Should Never Convince A Client If You Want A Customer.

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[martrohelsanchez]

Every designer should study marketing. How would a designer help a client to leverage his business if the designer doesn't have any knowledge in marketing? I've seen lots of designers saying to their client "this will attract more customers", "Your customers like this!", "Your customers will buy your product if you'll choose this design" they don't even know how to craft a simple psychographic, demographic, brand attributes, value proposition, etc. How do they even know that the design will work if they don't know those things? Designers are bullshit! The reason why Chris succeeded in this industry is that he knows how to market and he knows what will work for his clients.

[crypticcoding]

you guys are simply amazing! thank you so much

[RodrigoTasca]

As always 4 minutes well spent! Thanks Chris aka the new Gary V

[neekodavid]

I'm really loving these short insightful videos! Great stuff The Futur team!

[OppacaTube]

I wouldn't try to "convince" customers, but rather guide them in making the right decision themselves, most of the times customers are confused! They have too many offers to choose from, they already have their problems to solve. Our job is to give them assurance 😄

[aikoyonamine]

You have caught my attention! Voted and cheers to you guys for these vids 👏

[Kevin-grrs]

After seeing the recommended books article I ordered some. They will arrive soon so I can start reading. Really looking forward to The Win Without Pitching Manifesto.

But I also bought:
- Creative Strategy and the Business of Design
- The Brand Gap
- Start with Why
- The Decision Book: Fifty Models for Strategic Thinking

[jimleonardson]

The Win Without Pitching Manifesto tells us to rethink the selling process. Instead of persuading clients the designer is to provide the next step. If the question here is "how do I sell the design to the design naive client?", the thing to do is review the steps that both of you have done to lead to the design. Then reveal the design. If the process is sound everything should make sense.

[rishabhgandhi]

you guys have been dropping content non stop! I love it!

[robinsquares]

It's all true, and well said! But it's circumventing a very legitimate concern: You might know how to achieve the client's goals, but they don't trust your innovative solutions. To reference Henry Ford: they want a faster horse, not a car.

[KaneSanMiguel]

I look forward to the outro beat every time lol

[adbelouahabbenhocine]

One of the best channels ever, thank you chris.

[EduwareIzekor]

Awesome value! I really like the logic behind the explianation. So simple but yet so powerful. this always frees us from trying to convince someone that "this' or "that" approach is beter. By practicing this it seems so natural and smooth :) Have a nice day!

[UniquedesignzNetHMKGroup]

#nailedit put the focus on their needs, their customers.

[daedaluxe]

Is there a playlist for this live conversation in its entirety so I can watch from the beginning?

[JoeChanTV]

So agree w ya. so well said.. liking yr vids more and more

[jaspreetmatharu]

My client and I reach the realisation stage every time we have a meeting, but they would always come back to square one after meeting with others and would ask to only work on a certain bit for the product. What would be your advice on this?

[gijsjonkheer]

But how would you make your client realize that what they envision isn't right for their company, or that what you envision is better for their company than what they envision?

[JazDesignz]

whatever video from futur!!i will be the 1st person..

[martrohelsanchez]

If you can't raise your price and sell it to your clients, how can you help them to sell more? Stop lying to your clients that your design can improve their sales if you can't even sell a high price service.