Developing a Winning Brand Strategy

Winning the Pitch: How Immersing in Fan Culture Helped Develop a Marvel Strategy

Learn about the process of developing a brand strategy in this video. Discover how research and intuition come together to create a unique positioning statement that reflects a company's strengths. Hear from a creative director at Trollback, a branding and design agency, about their approach to winning a pitch for Marvel by immersing themselves in fan culture. See how presenting clients with a narrative that helps them understand the decisions that were made is just as important as the final solution itself. Discover the value of showing clients the process, so they feel invested in the final solution, and learn about the importance of creating a deck that sets up the brand strategy. Join us on this journey of exploration, thinking, and testing of ideas that ultimately leads to one correct solution.

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

[rawelite]

Chris Do has me protecting my time so I can work on my business instead of only in my business. Starting with this hour of education. Thank you!

[fortunealaoma]

This was very enlightening. The emphasis on rejecting limitations and delving deep into the discovery and research phase of brand strategy resonated with me.

So many creatives tend to overthink and fear the term "research", and stick to shallow approaches. Clients usually don't see high value in these approaches and that is why most creatives are not able to command higher prices, and marvel at those who do. It's all about the Client's experience and how you carry them along.

Like Chris Do said, breaking free from creative caves and focusing on solving real problems is key. Building a strong mindset and collaborative work are vital for elevating the value of our craft, turning them from just art to solutions.

The guest's journey shared valuable lessons about improving your mindset, building your thinking process, and taking bold action. If not for the bold actions he took, he would not be where he is today.

A million thanks, Chris Do, and the entire Futur team for consistently putting out these wisdom gems.

[janeo]

Never regretting having any Chris do vids playing on the BG while doing something

[vivekjagtap]

The advice at 43:43 is important for style and voice of the given brand, new insight every time.... 👍

[wildsoulodysseys]

Love the idea of volume variation on Zoom. I thought I was the only person going insane!

[AbsoluteAhmad]

Thanks for the Daily videos Chris, you're a legend!

[ShaamJones]

B R A N D I N G is the foundation of your get-to-market strategy. Skipping or skimping on it can be expensive and embarrassing — so don’t.

[nadyavalish]

Love this, strategy is with everything start! ❤

[timothyhally]

Great video! Some timestamps would be super helpful for next time!

[AmberAlcivar]

Absolutely agree with you, guys. nowadays there are plenty of opportunities to track and manage your reputation. But it's better when it's done by true professionals. For instance, the folks from RH.

[aaliyah_drew_that]

IC Communication Management & Design Alum here too! Small world 😊

[katscandance]

Hi the futur! I just wanted to let you know, I would’ve clicked this video sooner if you mentioned this guy did the global branding for Marvel in the title or thumbnail

[chrisklugh]

Does any of this matter now that GPT has entered the room?

[VonGreen]

The half hour of therapy got me a little confused to what was actually the purpose of the video. I'm constantly gravitating towards the cuts lately due to that. The value of this interview was little to none for me. Unfortunately. I love more direct useful content such as the conversations with Blair Enns, Petrula Vrontikis, Kevin Finn, Fabian Geyrhalter and so on. The first half hour was pure pain.

[Junkmailcrusades]

You're gonna hate me but I've literally done 40 logos a month, every single month, for the last 4 years, charging 250 per logo job. I'm heavily consistent. In the last 4 years there hasn't been a single month where I haven't had 40 sold commissions, sometimes more, never less.. I do good work, I promote very little. I have no idea how to get out of this cycle since all of my clients are in fashion and cannabis, I'm slowly transitioning my portfolio to cater to tech and other more mature business industries but in the meantime, i'm fucked ><

[mayadesignerco]

Hi! How's Mika's name spelled? I've tried to find him on LinedIn based on the captions, tho that doesn't seem to do the trick. :) Thanks!

[TractorBobs]

Chirs I applied for the Futur Pro course, why did you not accept me? :( I want to give you $200/ month not $90! lol

[jonnypappas_]

Unrelated, but when is Chris going to interview Ryan Reynolds?

[Jordan-tlyp]

It feels like he is about to say something important and still waiting

[thecarrots]

The intro is very boring. Love your work