Elon Musk’s X Files MASSIVE Lawsuit Against Advertisers

"X is suing a group of major advertisers over accusations that they held an “illegal boycott” against the platform formerly known as Twitter. In a lawsuit filed on Tuesday, X claims Unilever, Mars, CVS, Ørsted, and dozens of other brands conspired to “collectively withhold billions of dollars in advertising revenue” through a World Federation of Advertisers (WFA) industry initiative.

To join the WFA’s initiative, called the Global Alliance for Responsible Media (GARM), companies must agree to withhold advertising from social platforms that aren’t compliant with the organization’s safety standards. X alleges GARM “organized an advertiser boycott of Twitter” to coerce the company into following the initiative’s safety standards. The lawsuit is being filed despite X announcing that it was “excited” to rejoin GARM last month."

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[liquidmark]

How is a boycott illegal? It’s their money. It’s not their job to give Twitter business.

[cool...............]

X is all about FREE SPEECH
*unless you offend Elon
*unless you are a journalist
*unless you are an advertiser

[ohoyohummered]

Isn't this capitalism? The right for companies to "choose" where they advertise their products.

[tvgerbil]

Musk really thinks that verbally abusing customers openly has nothing to do with customers leaving his X.

[jamesba-xdxf]

there is no such thing as an "ILLEGAL boycott". boycotts are free speech.

[LazBOG]

X is suing advertisers for practicing the free market and deciding where their advertising money goes.

[brianrichardson]

Musk told the advertisers to f..k off. What does he expect.

[robthagod]

😂 “illegal boycott” is an oxymoron. Also, “X” isn’t a place for all voices to be heard. Liberal voices are stomped out, especially if you criticize Elon.

[SamuelRaynor]

Um... Boycotts aren't illegal... If you dont want to be boycotted, be a better company.

[edene.]

What happened to "let the free market decide"? The free market has spoken, has decided they don't want your product, and suddenly that's worth suing over? 🙄 Typical.

[roadcalm]

I didn’t know there was such a thing as an “illegal boycott”.

[RonaldWiplinger-dtm]

X is not worth to advertise, Twitter was.

[paketodamax]

Nothing screams top notch business strategy like suing your customers. 😂

[MTrekker]

The Supreme Court has already ruled that corporate money is free speech. Withholding advertisement is using that free speech

[scotts]

A judge will toss out this lawsuit so fast that Elon's head will spin.

[markneath]

Not wanting to advertise in certain places is a form of free speech.

[Nevrix]

These people love the free market until they actually experience it

[sadekrahman]

Consumers have the right to boycott businesses..

[loriann]

Maybe Elon shouldn’t have flipped the bird at the advertising agency and told them he didn’t need them.
Looks like he does need them. And he will never apologize

[RTR_]

Imagine calling yourself a “free speech absolutist” while suing someone for their………………………………………free speech 💀