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THIS is the BIGGEST SHIFT That Happened on YouTube! (use it to GROW)
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✎ YouTube has shifted over the past five years to become a prime destination for education. People like Evan Carmichael and Greg from Freedomly talk about how long-form content is now thriving on YouTube. Instead of quick tips, viewers seek in-depth guidance on topics like improving relationships and achieving financial freedom. They discuss how the recommended minimum length has shifted from 10 minutes to seeing the biggest growth in 1 to 3-hour videos. This shift highlights the audience's desire for comprehensive learning rather than short snippets.
Greg shares the journey of Freedomly, a community focused on improving health, relationships, and financial freedom. Starting as a small team in Ohio, Freedomly has grown to offer coaching and mastermind groups, especially for real estate investors. They realized that financial success alone wasn't enough, as many were unhappy despite their wealth. Their new mission includes fostering better health and relationships. Recently, they launched Freedomly Labs and a YouTube channel to share their findings and help others achieve holistic success.
Evan and Greg also delve into YouTube strategies, discussing the importance of content frequency, video length, and audience retention. They emphasize the significance of the first minute of a video and effective thumbnail and title strategies. Greg asks about content repurposing and paid promotions, and Evan advises focusing on creating valuable content and using paid strategies for targeted campaigns. They conclude with tips on engaging viewers and driving traffic to other videos, highlighting the ongoing process of refining their YouTube approach.
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