Create a Winning Brand Strategy in 8 Steps | Beginner’s Guide

In this video, I’m breaking down an 8-Step Brand Strategy Framework that some of the biggest, most-loved brands use to build a powerful and strategic brand. If you’re trying to build a brand and want to know how to do it right, this is for you!

Download my exact Canva workshop deck template and I’ll walk you through exactly how to create a brand strategy that connects with your audience on a human level, so they choose your brand over the competition. Each step is a key part of the brand development process, and by following this framework, you’ll have the tools to build a brand that stands out.

By the end, you’ll have a clear, proven formula to create a strategic brand, whether for yourself or your clients. Don’t worry if you’re just starting out—this guide is totally beginner-friendly but still super effective.

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🤩 DOWNLOAD FREE CANVA TEMPLATE 👉 8-Step Brand Strategy Workshop Deck™

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BOOK A CALL 👉 Free 30 Minute Brand Strategy Call With Me
Want to elevate your brand and attract more high-ticket clients to your business? Let's Chat! 💎

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🥰 WHO AM I?
If we haven’t yet before - Hey 👋 I’m Anni, a graphic designer turned design studio owner, specialising in premium brand and website transformations. I regularly share secret branding, marketing and business strategies that help creatives just like you make a living doing what you LOVE!

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00:00 Intro to Brand Strategy!
00:20 FREE DOWNLOAD: 8-Step Brand Strategy Workshop Deck™️
00:42 Customisng Sanva Template
01:43 Setting the Tone
02:55 Why Brand Strategy
03:32 The 8-Step Framework
05:19 Vision, Mission, Purpose
05:45 Business Goals
07:29 Audience Analysis
11:08 Brand Audit
13:19 Brand Positioning & Competitor Analysis
15:19 Brand Look & Feel
17:32 Wrapping Up the Session
18:41 More Resources & Nest Steps!

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🎉 Thank you for watching!

#emptistudio #howtocreateabrandstrategy #brandstrategysession