I Paid 5 Designers To Design THE SAME Logo... 🧐 & Packaging Design

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[AtomixKingg]

Usually in these types of videos there's always a distinct winner and a distinct loser for me, however all of these designs are great - huge props to the designers. I could picture any of these designs being commercially used in stores.

[jorj]

11:55 AU is also the chemical symbol for gold in the periodic table which sort of adds another layer to the logo when its in gold foil, whether intentional or not

[pascalmaranus]

As a former bartender, I've seen my fair share of liquor bottles. And I would say the light ones look most professional. The sans serif one does feel a little more generic with the logotype. But the Roman variant would probably look rather well in any bar

[alixghandour]

I love Miguel's mythology design. I especially love the use of space, the white, bright look and minimalist vibe that looks so fancy and makes up for being non-alcoholic (but nothing wrong with that ofc). It just pops out so much against darker and duller designs we usually see. The second would have to go with JorgeC - again I love the minimalist and high-end look.

[fgdc]

I loved number 2 from JorgeC especially the bottle neck detail and the "R" at the logotype.
I would like to see how it will look if the logo composition was a little higher so it could breath a little better and form a perfect circle.

[NerdJam]

Obvs they're all great, but if I'm in a bar or supermarket, I'd gravitate towards Emma's for sure. I like what she said about using the colour of the aurora to denote flavours too, that's a great added bonus

[kaymackay]

I think Jorge is the winner! I find it to be the most luxe looking and if I was in a shop I would be gravitated to it but I do think if the label was white and not dark it would stand out even more and look a little more luxe.

[Aduah]

I love Jorge's. It leans a little art nouveau to me. Im drawn to it because it feels premium. I know a lot of people like the white, but I've seen far too many 'cheap' liquors that go with white. White with a clear liquor is too monochromatic. Prone to being overlooked by my eyes. Maybe its because I personally love blue and gold and have a bottle of Johnny walker blue label sitting on the top of my fridge. Regardless Jorge gets my vote.

[grasual_]

personally i think the second has the best design concept and typography -- if they made the text bigger and moved everything up a bit i think it'd be perfect. i liked emma's but i think i'm just sick of seeing that font style from every brand

[kavishkawaduarachchi]

I love all the designs and appreciate the designers. I really like Miguel's 1st minimal design. I feel the vertical "AURORA" coming out of the bottle when drinking. I like that feeling. 💛

[chrissomerville]

Absolutely the first design. Using the aurora literally is what I would expect when a brand call itself Aurora. And it look like a old fashioned classy 50s gin

[lisahoshowsky]

I literally clicked on this video because I saw Jorge’s in the thumbnail and went “ohhh, pretty! What’s this video about?” And then realized it’s about the graphic design. I wish he’d leaned just a little more into either Art Deco or Art nouveau to add a little bit of design to balance out that bottom but I will admit my eye would have gone to it on a shelf as is. I’m in the creative field as a professional and honestly I think all of them are well done for different reasons🙌

[miriam]

I loved Matt’s (the first) design the most, would love to have that bottle in my room!
Second to me would be JorgeC, also very beautiful. The others seemed too standard to me

[JulieWDesign]

I agree with a lot of commentators here already: usually I have a clear winner in my head, but all of the designs are REALLY well done and all of them are amazing as is – good job to all of the designers involved 🙌🏻

[ADSBLADE]

JorgeC's design: Do you think that the design is bottom heavy to reflect the fact that the earth is busy, while the top conveys the vast "emptiness" of space? Or am I thinking too much into it?

[ramishfahim]

Will personally being a Fiverr seller I saw your brief which was elaborated excellently. I wish my clients would also give a brief like this.

[ordinaryobserver]

My choice would be no.2 by Jorge. It has old style look - familiar gin bottle look. It has minimalist look.

[alexanderlawrence]

Having worked behind a bar throughout this whole gin revival thing, going from stocking 4 gins to 30+, all of these designs definitely follow the same path that the vast majority of these independent distilleries are taking. They're all fantastic, my personal pick would be Emma's, I think that Miguel's, while it would stand out being white, is otherwise a touch bland, but that's just my opinion.
I do think they all run the risk of just blending in a bit, that's no fault of the designers, just the over saturation of the market as it stands. Trust me when I say that when you have 35 bottles of gin all lined up next to and behind each other, especially since the majority use the same style of bottle, it all just becomes muddy.
That's why I think a more unique bottle design is just as important than the label, if not more so

[pavlojuventino]

Insane quality from all designers! Maybe it's my noobish point of view, but I really like all concepts, and I personally could accept any of them if it was my product.

[dannyr]

I'd go with Miguel's san-serif layout 1 design because of the clean look against the white (with the fact that Gin is clear) and the abstract nature of the two symbols either side. Minimal in colour and not too busy. Classy, clear to understand and to the point. Well done, Miguel!