I Paid 3 Designers To Design The SAME Logo... and Here's What They Came Up With!

Thanks to DesignBro for sponsoring the video!

After paying three different designers to design a logo for my business, I was left with three very different logos. In this video, I'll show you what I chose and why.

If you're looking for a logo design, be sure to watch this video! In it, I'll share with you the three different logos that I paid different designers to create for my business. After watching this video, you'll be able to choose the logo design that is your favourite!

If there's anything you would like me to cover in a video, then let me know by commenting down below!

If there's anything you would like me to cover in a video, then let me know by commenting down below!

🔗 Links

📋 Timestamps

00:00 Intro
00:10 The Design Brief
00:55 Logo Design 1 (DejanG)
02:19 Design Mockup 1 (DejanG)
04:10 Logo Design 2 (Alice)
05:25 Design Mockup 2 (Alice)
08:26 Logo Design 3 (Thio)
10:24 Design Mockup 3 (Thio)
12:46 My favourite Logo Design
15:06 Outro

[willpatersondesign]

Hope you guys enjoyed the video! If you did, remember to subscribe!

[holographics]

It actually surprised me every time to see how well the bottle mock-ups look compared to just seeing the logo. Just seeing each logo, I wasn't impressed by any, but seeing it in the context of the bottle design they look pretty good. I think these people are more package designers rather than logo designers lol

[Jhfisibejosopkabrvois]

I think that the colors actually work nicely for the 2nd mockup! It yields to a "tropical" impression, and the brief did mention fruity flavors.

The first design did not strike me as "fruity" at all. Also, the first design looked extremely good! But it looked so much like a traditional rum, that I'd be mad that it was non-alcoholic. Lol

[jeffyjeff]

Dude seriously ? The second Logo is amazing, it is an handmade typo, and a unique illustration, the mockup just look so good by far! I admit that the pirate doesn't look enough "Pirate" to me and that is the only thing i would correct! but the typo is amazing ! I wouldn't charge less than $1500 for designing a logo like that! I guess it's always a matter of taste ! Great video my friend ! thanks a lot!

[Maloma]

The reversed apostrophe in the last design just about drove me crazy! lol!

[ClaireRousseau]

Oh, it's tricky to pick one! The third one looks great but you can't even see all of it on the front of the bottle as it's wrapping around, which seems like a pretty big issue to me?
I do love that Thio used an actual illustration of Anne Bonny from a book about pirates written at the time; to me the image already looked familiar, which feels like it would be good with brand recognition.

[authenticthreads]

#2 Alice’s design was the clear winner! She created her own font AND her own ORIGINAL illustration of Anne Bonny. #3 phoned it in by using a filter on an historic illustration. She had the best use of the bottle real estate and any complaint you had about the custom type face could easily be adjusted. She’s the only one you used “unreal” to describe, one of your favorite words I’ve noticed. I’ve also noticed that when people choose a rich orange instead of red you’re very critical. However, the teal blue/ rich orange combination is on point.
Alice understood the assignment! And as an employer I know I’d be getting my moneys worth with this artist.
Well done, Alice!

[mcspiffy]

I’ll definitely remember the tip about assets being too wide, and the importance of a brand’s story and overall identity. Great video!

[tekanatoken]

I like the first logo and mockup most.

[belabarnaindexhu]

Second design is amazing, i would buy that bottle in a shop instantly 😀

[cfuj]

The second one is world-class brand identity. Awesome.

[dazuko]

I loved the process videos for the second one. It's nice to see how people create such unique designs

[Timpers]

WOW! Youre still making amazing videos! I watched you back in 2015 when I was first getting into graphic design, so much nostalgia :D youre a legend my friend

[judiarevalo]

These designs are great!! I'd change the blue to green, red or brown, make it more similar to premium rum brands

[Emp_Z]

Amazing designs, love the last one, very vintage clear, and readable.

[bobafeet]

Great video! First two designs were awesome, really impressed. Love how the first design incorporated the large "0" in the background. Love the bold colors and modern look of the second design. Not a big fan of the third design.

[rdendelacruz]

I like the first one....the skull thing.... Its kinda similar to our "ENGKANTO" or the "BARIK" lambanog alcoholic liquor here in the philippines

[zapapnt]

I much prefer the first design, the DejanG. It has the slick, classy, look of a fine liquor.
The other three are all stuck on the same idea which, actually, looks like it was done by a
talented high school student and not a professional marketing designer.

[Jimmy_--_]

I'm not sure if it was submitted or you did it for the thumbnail, but I prefer the inverted version of design #3! 😄 I think it works better with a lighter label and with the blue line-work - the contrast against the golden rum in the bottle would be 👌

I noticed none of the designs pushed the fact it was a spiced rum or utilised potential packaging elements to help tell the story i.e. a pouch or wooden box/cask to emulate 'discovering' Bonny's bounty.

Lastly, a small point, I loved design #2 (although I think #3 is probably the best fit) and thought that the blue section of the label may have benefitted from some wave pattern to accentuate the ocean theme.

All great designs though, well done to all 👏

[CGingerbreadman]

I feel like the type and wave on that last one was very inspired by Blue Moon.