5 tips to OPTIMIZE your LinkedIn profile and get noticed

LinkedIn is that rare, mythical-like creature of the networking world. Not quite social media and more than a job board, it attracts established professionals, aspiring students and everyone in between. With an upward of 750 million users in 2020, however, two things is clear: There’s no ignoring this professional networking powerhouse. And you need to optimize your LinkedIn.

That means that posting selfies on Instagram with the hope of landing a great job is about as effective as ignoring online networking altogether. Nowadays, all competitive candidates in the job market need a solid resumé, strong interviewing skills, and, yes, a LinkedIn profile.

In this video, University of Phoenix career advisor Carla Hunter shares her 5 tips for optimizing your LinkedIn profile. If you're looking for a specific tip, check the timestamps below.

0:33 - Tip 1: Set specific goals for what you want to achieve with your LinkedIn profile

0:52 - Tip 2: Make sure everything about your profile - including the photo - is professional

1:08 - Tip 3: Write a searchable headline and use strategic language to get noticed

1:28 - Tip 4: Write a descriptive summary that showcases your strengths and personality

1:52 - Tip 5: Connect with the people you know and those in the industry that you want to know

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