5 Tips to Optimize Your Online Store (Today)

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Want to know how to improve the conversion rate in your online store? 📈

I’ve been doing more than 240 usability tests, including eye-tracking, on the biggest online stores in the world, both on desktop and mobile. 🖥 📱

This means that I’ve seen with my own eyes what works and doesn’t work for these big e-commerce sites and in this video, I’ll share the 5 main takeaways with you. 🍕

Here’s what you’ll learn in this action-packed guide:

✅ First, you will learn how to give your visitors a good first impression on your home page.

✅ Then, you will learn what the most crucial thing is to optimize on your category pages.

✅ Next up, you will learn about a golden moment where visitors actually are ready to buy related products.

✅ And finally you will learn what information everyone in my usability tests asked for on the basket page.

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Timestamps ⏳

1:15 [Tip #1] Use a big hero image create a great first impression
3:43 [Tip #2] Always test your filtering UX
5:27 [Tip #3] (Almost) Everyone is using Google. Turn this to your advantage
7:29 [Tip #4] There is one golden opportunity to focus on upsell: The moment a visitor adds a product to their basket
9:07 [Tip #5] Delivery time, delivery price and available delivery methods must be visible on the basket page

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