Facebook Ad Campaign Structure To Use In 2024

SUMMARY OF VIDEO

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

In today's video...

Why Most Facebook Ad Campaigns Will Fail (And How to Avoid It)

Would you like to learn a groundbreaking campaign structure that yielded extraordinary results for our clients?

This video provides a step-by-step guide on setting up and optimizing your ad campaign, highlighting the stark contrast with the traditional and often ineffective approaches.

So, if you want to stay ahead of the curve and discover the winning formula for Facebook ad success in the evolving landscape of 2024 – watch the video!

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot

[sahilkanojiya]

Also so now new method is

Start with CBO and put one main adset broad level and start with few ads which we think can be winner

Once we find any winner, try to launch more dct with refernce of winner and also side by side launch different angles in other dct

The moment we see any dct picking up, copy that in main adset and wait till it picks

[AndyTheroux]

Hey man, love your content - always spot on!

I've been running my brand's FB ads with some old-school tactics like duplicating campaigns and using the same interests over and over. It’s still bringing in a great amount daily, but scaling up is almost impossible. I believe I’m missing out so much.

I'm looking to shift to your ad strategy. So, two things I'm curious about:

1. What's the best way to transition to your ad structure with such a setup that I currently have?
2. Should I pause or delete my current campaigns and start over, or is there a smoother way to switch without losing ground?

Your advice would be super helpful!

[rageblademage]

Thank you so much for sharing such a simple testing campaign! I was so overwhelmed and confused on what to do but you laid it all out beautifully. Thank you again

[silvz]

1. New YT set is looking super saucy!

2. How would you recommend Clothing Boutiques tackling ads in 2024? Wide variety of SKUS, weekly "New Arrivals" dropping and very low volume of inventory in each SKU. I am in a bit of a pickle of an ad that takes people to a PDP sells out right as the ad is picking up steam. Yes, we could just stock more of that specific SKU, but it isn't our goal / mission. We want to keep inventory super scarce of each SKU and turn 'em quickly. (Currently stocking 3 of each size of each SKU then it goes away)

[lucasalvarez]

Hi Nick, thank you for sharing your strategies. I have 2 quick questions:

- How do you pull the ad ID from your winning dynamic creative ad so that you can use that winning combo in a standard ad but not lose your post engagement metrics?

- Do you only use 1080x1080 creative sizes in your dynamic creative tests? Or do you also use 1080x1920 creatives sizes? I’m asking because dynamic creative ads do not let you customize your ad creatives for placements.

Please let me know whenever you get a chance. Thanks!

[Youtuber-cstd]

Hi nick thanks for replying every time to every one. Very very appreciatable.
My question is that we sale T-Shirts, Trousers and Polo Shirts in summers. We have 8-9 Articles per product line like we have 8-9 different Articles for T-shirt, 7-8 Articles of polos and 10-11 article of trouser, further we also sale men underwears. Our only option is to run video Ads On Broad Targeting. What should be our campaign structure. Should we run different campaigns side by side for each product line like T-Shirt, Polo & Trousers. Or should we run one campaign and put different Adsets for each product line in that campaign, and should we use Abo or CBo in that given campaign.

[david_nourrisson]

Hey Nick, it’s crazy to see you answering all this questions!

I implemented your strategy and achieved some good results and less stress managing my accounts.

Still I have three issues:
1) You can’t use multiple resolutions for dynamic ads. So which one do you pick, or would it be fine to use 3 separate ads each ad set to fix this issue.

2) What do you do, if you are at 1k spend a day and your winners take nearly all spend but shrinking in ROAS, bearly being profitable but your new (6) ad sets not getting good spend?

3) Since Facebook prefers videos my pictures never got any spend, still testing them in a different ad set, they are on a whooping 4er ROAS spending middle sized spend

[ColdDrill]

Hey Nick, been following your videos for a year now and I can't express how much you've helped me grow my brand. I love your room setup, could you share a bit on your the lighting you're using. Feels very much like a shark boy and lava girl theme with the red and blue contrast. Also, what camera are you using?

[diZtHoMaS]

Another banger video, Nick! Thanks for selflessly sharing your knowledge & experience.👊🏻

[jacksoncalame]

Nick, thanks for all you teach man. It's super helpful. We've got an ultra basic question... we can't seem to find the DCT setting in our account anymore. The toggle doesn't appear to exist and your video skims past that...

Do you have a video that shows that?

Facebook's own instructions are wrong:
Click + Create > Objective (i.e. awareness, sales, etc.) > Click Continue > Meta Advantage campaign budget (previously known as campaign budget optimization) > Next to Ad Set level > Dynamic creative section, click the toggle to turn on dynamic creative <---- This does not exist in our account.

Thanks in advance.

[quinjeyzeee]

Hi Nick, thank you for this very informative video. Questions:
1. How do you scale the winning ads from DCT? Do you duplicate them to another CBO?
2. When creating new adset to your Test CBO, how do you make sure it gets spending?

[brettold]

Hey Nick would you recommend having a separate campaign for each country or would it be okay to put CAN, AUS, UK, USA all in one?

[MarcoRossi-fs]

Hi Nick, have you ever tried simply having multiple active DCTs without a main adset while continuing to add new DCTs by letting FB choose where to spend the budget?

[ahmadabu-ghaida]

There are 2 different type of campaigns in facebook ads
1- Sales > Landing Page View
2- Traffic > Landing Page View

what are the difference between them?

[isabellemourad]

1. Do you have a minimum amount of adsets you like to have in a CBO campaign for best success? Or, if at the moment, only the main/control adset is running with winners it's okay?
2. When you find a new winning ad combo with DTC tests, do you just add the ad to the existing winning adset by editing it? Or you have multiple winning adsets in the campaign?

Thank you :)

[AceAdvice]

I’m happy I found this channel, I’ve been binge watching all these vids & I’m highly considering on changing my strategy!

Keep it up honestly

[MCH-zi]

Hey Nick what do you choose for placements when setting up the campaign - Manual placements (if so what areas) or Advantage+ placements

[tealbeebaby]

(1) What kind of bid strategy do you recommend with this? Lowest cost? (2) What kind of landing page do you recommend? Direct to the SKU page or collection or home page? Thanks!

[brettold]

Hi Nick so would you introduce new DCT specifically for Black friday, Valentines etc or would you create an entirely new campaign following the same strategy and stop running the campaign after the event has passed?

[MarielaPerCal]

What about retargeting? You mentioned this campaign structure does a little bit of retargeting, but do you do anything extra for retargeting at all?