How to create a killer Facebook ad testing campaign (for the 2024 algorithm)

How to create a killer Facebook ad testing campaign (for the 2024 algorithm).

[marlongebert]

Hi Sam,

I found you a couple of days ago and set it up like you said in one of your previous videos, same structure as shown here. Honestly, you’re my Superman—our ROAS increased from 1.8 to 5.1 within 3 days. Additionally, our conversion rate went up from 1.5% to 3.5% and then to 4%. I have even increased our prices, and AOV jumped up from €68 net to €97 net.

Thanks so much, man! I watched like 1000 videos and I was going crazy. But this helped me so much! I have been doing e-commerce for several years and have a high understanding of conversion rate optimization and process optimization. But because of our bad performance in the last few months, I was losing trust in myself and tried too many things out, burning tons of money. It was like a vicious cycle.

Best greetings from Germany!!

[shauntks]

Thanks Sam! Amazing video! My brand hit $2k/day. Looking to scale to $5k/day with this

[talhadagha]

I do the exact same thing but I add the new batch into the same adset without creating a new one.. it's working great lol

[fzee]

Hi Sam would love to see a video on google ad campaign as well, this is a very value packed video thnks😊

[TheZavan]

Super simple and makes alot of sense. You said in the beginning to start with full budget on the CBO campaign. How do I gradually change this so I go to 80/20 ACS/CBO?

[mihaellaa.]

Absolutely incredible and valuable info! Thank you so much! One question, what's your formula for the Purchase ROAS metric?

[iamsnayef]

Hey Sam,
I'm creating Lead Form campaigns. There isn't an option to do Advantage+ Shopping Campaign... What do I do here?

[SalmanAslam]

How would you setup campaign for B2B ads?

[deannappa]

Hey Sam, .

Great value mate thanks! - Once the ads get graduated into the smart shopping campaign, do we turn them off from there original campaign?

[powerleteclo]

Love the video! Keen to know if you always run highest volume or if you use cost caps? I’ve watched a few of your videos and a few times you mention using them. Also in some videos you speak about excluding purchasers but not in this one. Any reason why?

[allamallam]

Great video! So how would you scale the budget of the ASC campaign without making it go back to the learning phase?

[derlanrj]

Nice Sam. Do you pause creatives in Prospecting CBO when you promote a winning creative to the ASC Scale?

[elimranihamza]

If you add new Broad-pack to the cbo is it running the optimization of the campaign ?

[ayyazahmad]

Thank you so much for this, Sam! Would you suggest this for a completely new store as well? Especially for a low budget like 20-30 USD daily. in that case how would it be split between these two campaigns? or would it just be the CBO at this budget?

[ProjetoGringa-fq]

does it change for affiliates structure?

[iamsnayef]

Does it matter if you’re doing a lead gen campaign?

[sdcpsct]

In a previous video you mentioned that if your budget is less than $100 per day, you should only use ASC.
If your product has a clearly defined age target (such as lead generation), ASC will mean your ads will be displayed to users of ages outside the target range.
For products like the ones mentioned above and with a daily budget of less than $100, do you think it's a good idea to test with this CBO structure?
Please let us know your thoughts.

[simplyengineering]

@SamPiliero Will this strategy work with $100/day or would it be better to use just one ASC?