HOW TO STRUCTURE A FACEBOOK ADS CAMPAIGN // Basic Full-Funnel Strategy (Expert Tested!)

📈 DIVE DEEPER INTO ADS:

🧠 WATCH NEXT:

🧰 MEDIA BUYING & CREATIVE TOOLS:

😎 LET’S BE FRIENDS:

📸 YOUTUBE & CREATIVE GEAR:

Use. This. Funnel. This is the basic Facebook Ads structure I've used across HUNDREDS of Facebook Ads accounts... and you know what: it works.

Important notice: This is my last daily video before I get back on a weekly uploading schedule. For those of you that don't know: I challenged myself for June to post one video every single day. (And look at my channel history: the receipts are there!)

Throughout this process, I realized how much I LOVE YouTube. I'm going to be taking a week-long break to film you all something special. (Oh yeah, and I got a new camera!) See yins sooooooon.

[DaraDenney]

How do you structure your Facebook Ads campaigns? Do you use a funnel like this?

[torleifv]

I love how you're straight to the point. No pauses just valuable content all the way.
This is rare, >90% of YouTubers in this area always talk about "subscribe now", "Watch my tutorial" etc.

Not even that but you don't even have any affiliate links in the description.
Just know that your channel is out of the ordinary, I truly LOVE IT!

Thanks!

[nataliediadyk]

Thank you soooo much for your content!!! It helps a lot as much as it does educate those who wants to learn how become a media buyer. Really appreciate it!

[mohammadsaifullahgauhar]

You introduced me to the concept of Tofu, Mofu and Bofu. Haven't tested it yet but it seems ultra useful. Thanks for the info! Great job!

[rustamiskandarzade]

Thanks for video. From your recommendations I understood the following:
Campaign level: Naming convention as per stage in funnel, objective and bid strategy
Ad set level: we test different audiences
Ads: we test different ad formats (3-5)

Please correct me if I’m wrong. Thank you once again.

[glassangel]

Valuable info and straight to the point! Thank you :)

[_BEEZY]

You are very good at what you do. Simple but very effective!

[leonachaseslions]

I'd love to know how this has changed since the iOS 14 update. Thanks so much for all the good info! You're saving my life (and my job) right now

[ahmerhusain]

O M G
You are exactly the person I Glued up as MENTOR for my all time facebook carrier optimization.
.
thanks for one of my long searching answer

[typeinusernamenow]

Hey Dara, you're truly a godsend! Your content is so helpful in so many ways! I have a question for you, do you mind sharing on how you create or compile key data or result for clients? Thankssss!

[gordonlawltd]

Thank you for these very helpful videos! For someone just starting out, which would you recommend testing first -- ad type (image, video, etc) or message/offer?

[xiheartyoohx]

Hi Dara! Love your content. On a question about ad creatives - once you find a winning ad creative, how do you incorporate that into your winning ad sets that are already running? Because I understand that if you add a new creative, that might reset the ad set to the learning phase. Do you duplicate the winning ad set and then add in the new creative that way?

[ayyazahmad]

Hi Dara, thank you so much for making such great content! Do you think it's ever advisable to run traffic campaigns top of the funnel and reach/traffic campaigns at BOF? or should it be always conversions? (we're doing ecommerce with a large product catalog)

[Pete]

thanks for all the information on your videos

[johnfarleybanez]

Hi there Dara. I am enjoying your videos and I am learning a lot from it. Anyway, I have a question. How low should you run your ad level in testing out ad creatives and What are the key metrix are you looking?

[xcieja]

Hey, great video. Just one question-you are remarketing twice website visitors. Doesn't it compete for the same audience twice?

[justketh]

You got awesome contents on your page Dara

[ismailalaouihamdi]

Thanks for your video Dara. If I have several products, can I have one product per compaign and apply the same strategy?

[loveandfaithjourney]

Hi, is really interesting the testing campaign, I would like to try it. But I wonder, if there is a good ad that is having great results, I am always afraid to touch it. Does it perform the same if you duplicate it in another campaign with a bigger budget. Thanks

[omerkarakas]

Dara, what do you think about embedding a retargeting adset to a CBO campaign?