I Found THE BEST Campaign Structure For Facebook Ads

In this video I provide a full Facebook ad campaign structure walkthrough.

A lot of Facebook advertisers wonder how they should structure their Facebook ad campaigns...

And how that structure should change according to their Facebook ads strategy.

Here I show you exactly how we structure our Facebook ad campaigns as an agency...

And I do so for 3 different Facebook ad strategies.

#facebookadcampaignstructure #facebookads

OTHER RESOURCES:

CBO vs ABO vs ADVANTAGE Campaign Budget?!!

I Discovered The BEST WAY To Retarget With Facebook Ads

How To Create Facebook Lookalike Audiences in 2022

The ULTIMATE Facebook Custom Audience Tutorial 2022

I Found A BETTER Way To Advertise On Facebook (Really) - OMNIPRESENT CONTENT TUTORIAL

How To Scale Facebook Ad Campaigns In 2022

CHAPTERS:

0:00 Intro & Why Structure Matters
0:58 Facebook Ad Campaign Structure 1
11:48 Facebook Ad Campaign Structure 2
20:49 Facebook Ad Campaign Structure 3

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Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?

If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.

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[saifalaminkhan]

Watched 1/3 of the video, mind-blowing value. Thank you so much Ben!

[thomashusted]

Hi Ben. Your videos are so fantastic. No BS, and no saying the same thing over and over. Just straight in the ads manager, and then the knowledge bomb. Legend.

[carlmccormick]

Great clear and easy to follow videos! Keep em coming!

[blau]

Cant wait to try these different strategies, i really appreciate your videos. Much love from Sweden!

[robinlundenius]

Thanks man, this was extremely helpful! I am currently in the process of putting up agency ads and this is exactly what I needed. 🙏

[blossomark]

Hi ben Heath, Your videos are the best Thank you so much. I have a store and struggling to get there and your videos helps me alot. thanks again

[djfunkyt]

Thank you once again Ben for this super informative video! I'm definitely going to try out your campaign structure again. Btw, is there any instance in which you would recommend an ABO campaign instead of CBO?

[eldonmirjah]

What an awesome video! Question... For the sales campaign, do you recommend that I create another campaign and target those same people in the warm audiences witht he amni present awareness ads using brand awareness? For an example, helpful blog posts and reviews, etc? How about the sales campaign, do you recomend that I do two - 3 warm audiences in there? for an example, it can be Warm Audiences - Reviews... Warm Audiences - Image Ads, etc...

[PearceWeddingPhotography]

Hey man, great video!!! struggling with finding a decent audience for wedding photography, it's a grind but ill get there!

[somprahedblom]

Amazing content Ben, thanks a lot for sharing this!! :)

[Jalex]

awesome video as always Ben! Question:

Say you’re a local service provider for fencing. Your clients can either be residential (B2C) or commercial clients (B2B). Because of this, they, of course, have to be two different creatives/copies. How would one make sure there’s no overlap between both types of clients? For instance, commercial audience seeing the “residential” ad copy. Or does it even matter since they’ll know regardless that we offer the service in general?

I’d appreciate your insights!

[pamhakim]

Amazing video. I'm trying to maximize for sales for dropshipping. I winged a facebook ads "sales" campaign this week and made no sales but I feel I came close. This video helped me so much on how to use Facebook ads effectively. Going to put the 'direct to offer structure' into action after I create a more creatives and organize what audiences I want to target. But I have 1 question. Alot of ppl are saying that broad targeting audiences is enough and/or even better than specific targeting audiences because facebook will hone in on what's working and what's not. But if I include just 1 broad targeting audience as a cold ad set along 3 other cold ad sets wouldn't that 1 broad targeting audience take 4 times as long to hone in? So that's 4x spending I guess.

[LetsDrawToday]

Hello Ben. Lately I have become a huge fan of your videos. They are incredibly helpful and make Facebook Ads much easier to understand and implement. For the second campaign structure, you mention creating a separate retargeting campaign alongside the primary campaign to generate leads. How much of a smaller budget should we devote to this retargeting campaign? Is there a reason not to just include it within the primary campaign like you mentioned in other videos?

[MZOmar]

Hi Ben, thanks for your video, I will try to
apply this

[WKMSNSHG]

Hi Ben, thanks for such valuable content. I have been binge watching you for days now - Also your Google Ads Channel ! :)

I have a question regarding how to reach extremely niche target groups using your campaign structures.
Lets say I want to reach potential customers of a social media agency (such as brands) in Germany to do their organic social media work (content creation, posting, communication etc.).

How would you approach this, in particular the targeting with a limited budget of up to a few thousand € / month?

My idea is to setup a Advantage Budget optimization Campaign with different ad set for
1) warm audience and
2) Lookalikes based on warm audiences instead of lists, because the number of actual customers is very low.
3) NO open targeting as because as you explained in your video about targeting it probably wont work for niches
4) NO detailed targeting as I assume there is usually no suitable detailed targeting option for such niches

Additionally I am thinking about testing your Omnipresent Content Strategie with the same targeting for warm audiences + warm audience based Lookalikes.

Thanks a lot again for the great work and education!

[BishopDesigns]

You are right in the centre of it all here 😃 nice chroma... miss the walk in the woods

[courtwhyte]

Hi Ben, been binging your videos today! Would you combine lead magnet structure with onmipresent structure for, say, a hot tub dealership? And is there a quick little nugget you could throw out that might be useful to this setup please? Thanks! :)

[shivsolankiofficial]

Thanks, incredible video and I got my answer thanks again ❤️❤️

[dylannright]

Thanks for a brilliant video again Ben! Really appreciate the value here as always! Quick question, I'm running ads for a jewelry brand (high AOV) which is making targeting difficult and also broad ad sets not very good, results-wise. Would you recommend Lookalikes or interest based targeting since post IOS? Seeing very high CPC & CPM with them both unfortunately.

[orengrishman]

Hi Ben. Thanks for the amazing content! You are relay the best!

I set up the the direct to oferr campaign exactly like you explained.

After 24 hours it's running, im seeing that 90% of the budget is going on the warm audience ad set even though this is the smallest audience.

You have any thoughts or ideas why this is happening?