CBO vs ABO vs ADVANTAGE Campaign Budget?!!

Have you seen Advantage Campaign Budget in your Facebook ad account yet?

If not, you will do soon. It's Meta's latest budget optimization option.

Facebook advertisers have debated Campaign Budget Optimization vs Ad Set Budget Optimization (CBO vs ABO) for years.

Now there is a new budget optimization option for your Facebook ad campaigns called Advantage Campaign Budget.

Sounds good right?

In this video I explain what Facebook Advantage Campaign Budget is, how it works and whether or not you should use it.

#facebookads #facebookadsstrategy

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[BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[kaustubhchavan]

I had kinda figured it out and had come to a conclusion that it is same as CBO. This video from you was a great sense of confort and validation that my reading was correct. Thank you Ben!

[sethoyinloye]

Saw this some days ago and looked out for your video about it. Thanks for sharing always.

[youssefshalaby]

Thank for keeping us always ahead in the game of Ads 🙌❤️

[Joe-shcv]

Request - instead of using plumber, electrician, etc. for your example on your next video could you maybe use a mobile service iPhone repair business instead😅? I know it’s a long stretch but I’d just like to see how you would tackle this since this is my niche. As always thank you for all you do!

[starsspace]

Thank you so much for clarifying that Advantage Campaign Budget and CBO is the same :)

[sujitg]

The background music is killin' it.🤟

[nielsklement]

Great Video Ben! I was just wondering what account structure you would recommend the most. Do you have an up to date video on this?

[botanicalhealthybalance]

Thank you for the video Ben. Can I use CBO when running lead forms ?

[selfhelphero]

Do you offer a service where you can set up the foundation structure of a campaign for me but then I will manage it after that?

I already use Facebook ads, so I’m just looking for someone to set up the initial structure for my new self-help book business.

This way, I will have a good start and be able to manage the campaign myself.

Do you offer this service?

[aadi]

Hello sir i am beginner n my ads manager is not showing both options CBO & ABO. plz help me in this

[anisseidi]

Hi, thanks a lot for all information u shared ❤️ do u recommend using cbo with only one adset for a broad targeting ?

[kekacash]

Hahah who ever does your vid editing is amazing

[maxleongsg]

Hi Ben, great video! Btw, how do you turn off ACB after turning it on? Thanks!

[bryanepie]

Any advice/tutorials on how to edit like you do on your newer videos

[CristianR]

Great vid Ben! Question for you. I was recommended to test ad sets as ABO $20/day) and then convert profitable ad sets to CBO ($100/day). However, on day 1 of CBO I got only 1 sale when I was averaging 3-4 sales on ABO… any idea why since CBO is supposed to give “better” results?

[dmitriyrazmyslovich]

HI Ben. Awesome as always. I wanted to ask you about a question I had about priming a Facebook page.

Here is the scenario: I prime the page and include Worldwide audience. Then, a few weeks later once I start running my Direct T o Offer campaign, I include the "everyone who has engaged with my FB page" in one of the warm audiences in the warm Ad Set.

My question: When I launch my warm Ad Set, and make my location the United States (we are a US based company), those people who may have engaged with my Facebook page when I was priming will be automatically EXCLUDED, correct?

Thanks.

[dgonoxy]

Hi ben, what do you think is a good strategy to find real estate investors? Would paid ads such as this be a good option?

[timmytwinkletoes]

Hi Ben, I have a question. If someone sees your ad and does NOT click the website link but clicks something else on the ad like the facebook profile and then goes to your website through google. If they purchase something will that count as a result on that ad?

I ask because I am getting results on one of my ads but the Shopify order is saying "1st sessions was direct to your store" & not "From Facebook", which I am guessing means they did not Link Click?

[combatcrane]

Hello Ben, do you recommend using ACB or CBO for Awareness ad campaigns?