Why Isn’t Mazda More Popular?

Why isn’t Mazda more popular? That was the title of an article I was served from MotorBiscuit. I’ve asked myself that question a lot over the last few years because Mazda makes great vehicles.

I think that Mazda has been getting a bum wrap for the last several years. They are building great vehicles, with upgraded materials and powertrains. Why isn’t Mazda more popular?

I think Mazda needs attention in three areas:
1. Brand Awareness
2. Limited Model Lineup
3. Brand Perception

Join the conversation below:

Why do you feel Mazda is the best automotive brand?

#mazda #popular #jonathansewellsells #morecarvids

Jonathan Sewell Sells
Mitchell Mazda
1222 Rucker Boulevard
Enterprise, Alabama 36330

[MrSpock]

Mazda's continued resistance to using CVT is one reason I love Mazda cars. Fit, finish and quality is above most Car brands. I now downsized to a CX30 from a CX9 as my kids are no longer kids. Probably three cons which Mazda needs to address to sell more cars are- lack of a Hybrid or EV in all their Lineup, rear room space and trunk space.

[chriskelly]

I went from a rav4 to a cx5, couldn't believe how quiet it was on the interstate

[makotsunami]

I like that Mazda has increased their style and reliability over the years. I myself own a 21 cx30 and love the vehicle a lot. Traded up from a Mazda 3 sedan. The fact that Mazda vehicles still carry a regular automatic transmission versus a CVT was my biggest selling point.

[michaelharrison]

I was a Mazda tech from 2005 to around 2019. There was definitely a perception that mazda was a Japanese ford and many stayed away from them. All though there were some extremely reliable versions back then like the BP engines. In my opinion as soon as they got rid of the horrific Cx7 AWD turbo and distanced themselves from ford they got way better. Was very skeptical about the skyactiv technology at first mainly because of the many issues they had with the MZR turbo platform, but I've been pleasantly surprised about the skyactiv platform and how they are performing. Would still avoid anything with a turbo, but that's just personal opinion.

[mazdafan]

Mazda is the most underrated vehicle manufacturer. They build such amazing beautiful vehicles. They blow the competition away in handling and overall quality. The best thing to happen to Mazda was to get away from Ford, since they have gotten away from Ford the quality has went up. Mazda has made me a believer, I was a GM guy until I purchased my first Mazda, Now I’ve got Mazda Passion!!

[Noxlion]

When I was shopping for a new car a few months ago I thought about Mazda. I’ve driven Toyota, Subaru, and Honda and when I test drive a 2023 Mazda3 I was astonished at how premium it felt despite being a cheaper vehicle. And this was a 2.5 Select, not even a Carbon Edition or something. I love that Mazda is staying away from CVTs as well. I ended up purchasing a Red 2023 Mazda3 Select and it is easily my favorite car I’ve ever driven. A quality car without needless accessories that rack up the price unless you want those accessories added on later. Might be a Mazda customer for life now.

[hermit]

The one thing which you didn't mention--and possibly the most important--is customer satisfaction. Mazda's best advertisement is the joy that owners get. If you look at the recent increase in sales (percentages) versus other competitors, Mazda is for sure headed in the right direction. Slow but steady growth is perfectly fine. I see MANY more Mazda's on the road today than 6 years ago. Much more popular and expanding. Mazdas are more fun to drive and deliver superior interiors plus better (in my opinion) styling. I have never heard of a Mazda owner wishing they had purchased a Subaru or a Toyota or Honda.

[blackbird]

I know this will not be popular with Mazda dealers but I appreciate the fact that they are less popular. I distinctly began looking a Mazdas because I didn’t want a different version of what everyone else was driving 😅. They are beautifully designed and “relatively” unique on the road. The recent Mazda profile always catches the eye.

[brianmcpeake]

I just purchased a 2023 CX-5 Premium in Deep Crystal Blue Mica. I've never owned one before and absolutely love it. Make a CX-5 with a slightly larger rear trunk space (8") and it's going to blow the competition away.

[ToasterMekanik]

My wife and I just bought our first new car this past weekend. 2023 Mazda3 Premium AWD. When shopping around we were blown away at all the features and interior quality it had for the price in the segment. Nothing else came close. Looking forward to many good years with it.

[brianmccarty]

When I was comparing the CX-5, RAV 4 and CRX the 2 big things that sold me was the NON CRT transmission and the 250 HP turbo engine.

[aliakseialioshka]

I have my CX 5 2018. Have never had any problems with vehicle. For 5 years only routine maintenance. And every time I am behind the wheel - only pure pleasure from driving it!

[RickRamirez-bc]

Man, you hit it on the nose Jonathan! As a former Mazda salesman and a current CX5 & 3 sedan owner, I shout it from the mountaintops, but we have a ways to go. Keep up the great videos!

[doughavard]

Bought a 2019 CX 5 Signature brand new. Best car I have ever owned in my 60 years of driving. Fit and finish is perfect, features are excellent. It has everything a person could want in a car. A real transmission with real gears, and the engine does not shut off when you come to a stop. Everything works as it should and never a problem. The only problem I have with Mazda is they don't sell small pickup trucks in North American. The day they start I'll be first in line. If their pickups are as good as their cars, they should be able to sell a lot of them. Why they are only available in Asia and Africa, not sure about Europe, is a real bummer. Get them to North America, both Canada and USA. Mazda is the most under rated car maker in the world, but once people buy one, they are going to be hooked for life.

[RayBrown-un]

We crossed shopped several brands in 2013 and Mazda offered a far better quality car and more features as simple as a Homelink system which their competitors did not offer. Needless to say we bought a 2013 CX-5, then a 2016 CX-9, a 2017 MX-5RF and now 10 years later driving a 2024 CX-90. Mazda is just addicting with all they have to offer😍

[jovanbajkin]

Let it stay like this. More popular would increase the price by 20%.

[XxELLSxX-gg]

As a 2020 Mazda 3 owner in the Uk, the current Mazda 3 is a rare sight. I like that it stands out, amongst the common 1 series, A Class, Ford Focus etc. After three years of ownership, I still love the looks, reliability, premium feel.
In the Uk Mazda need to push the product more, through increased advertising and brand awareness. We definitely need more dealerships too, where I live in a large town, our local dealer who had the brand dropped Mazda for Sales many years ago, and has now stopped being a Service agent too.
I think if people gave Mazda a try, they would be amazed now with the premium feel and looks of the cars. Keep bringing us more great videos!!!

[johncarmichael]

I don’t want a CVT transmission that’s why I purchased a Mazda. Longevity and if something breaks the less complicated = longevity and cost effective.

[timothyinfocus]

i recently purchased a 2020 Mazda3 Sedan Premium with 17, 000 miles and man do I love it. First time owning a Mazda and never looking back!

[joeanunez]

I had a RX-8 back in the day and it was a lemon. Spent more time in the shop than on the road and traded out of it after 18 months.

I came back to Mazda in 2021 and bought a CX-30. Absolutely love this car! Huge difference in craftsmanship and reliability.