Find Your WHY | Simon Sinek

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Our WHY is the thing we give to the world, and we must look inside ourselves to discover it. Our closest friends can help us identify our WHY as they reflect on the space we fill in their lives.

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Simon’s books:

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#SimonSinek
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"Your why is the thing you give to the world." Inspiring as always, Simon!

DrRebeccaHeiss
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My friend came to me and said I feel realiable and safe when I am with you. That's when I found my why: to inspire others to become the best leader they can be so that together we can create safe and secured world.. thank you Simon

suwan
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What if you don't really have any friends?

richardclark
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Hey YOU, beautiful person reading this...The truth is you are confident and good enough already with who you are, where you are at and what you have right now to have the success you want in life. Don't let others define what “success” is for you. Get up, learn that skill and go after it! I believe in you so much! Have an awesome day! - Love, Nat ❤️

NathalieLazo
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It’s the spark that makes your idea bright. The same spark that lights the dark so that you can know your left from your right ❤

SalWare
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Thank you for being you... love and respect

krystinacarpenter
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Why are we friends? Because with you, I am a better person. Because you see that better me even when no one does. And, both of those are invaluable to me.
💟🌼🌼🌼

BlindingDarkness
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i have been looking for my why my whole life thankyou for so much ill deffinly pay it forward

vynaltheworld
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You say exactly the same thing as the first time I watched you answer this questions in a different video. I love your consistency

MiracleAkpan-wpjg
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What an amazing video Simon, I have learnt so much from your insights and it''s fascinating to know that our why is unique to us and is the authentic self before the world told us who we should be.

NFNPuppies
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I wakeup every day at 5 AM because I've found my why and I absolutely love it

DemetriPanici
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My Manager had the Team listen to this video.. Love it!!!!

lifewithkalina
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*"Courage is not simply one of the virtues, but the form of every virtue at the testing point." - C.S Lewis*

DemetriPanici
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*To all the dreamers out there, don't ever let the world's negativity disenchant you or your spirit. If you surround yourself with love and right people, ANYTHING is possible.* 🙏🖤

AhmetKaan
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Life is not primarily a quest for pleasure, as Freud Believed, or a quest for power as Alfred Adler taught, but a quest for meaning.The greatest task for any person is to find a meaning in his or her life.Frankl saw three possible sources for meaning :in work(Doing something significant), in love(Caring for another person), and in courage during difficult times.Suffering in and of itself is meaningless.We give our suffering meaning by the way in which we respond to it.
‐Victor E.Frankl
Man's search for Meaning.

raymondtendau
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Thanks for sharing. I believe that when we can find our WHY, why we do what we do, we find inner strength to survive even toughest days. "Finding your WHY" is the best self-motivation.

“Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.” ~ Carl Jung

TEAforMIND
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I love this WHY . I love the work and contribution of Simon

abhirai
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Unfortunately living in a generation of people where Friendships get discarded at the slightest sight of trouble or are just "blocked" away by ghosting it is very difficult to find anyone I would trust in such a manner. I would only trust the members of my family and my spouse. So in that case, defining my why falls to me on my own - and I have failed to articulate that since I have started watching Simon.

I have read the books multiple times, I have watched all the talks Simon has given (also an unhealthy amount of times) and I could not figure it out. I have given up on finding it and just letting life decide if it will eventually show me or not.

But I still appreciate all your ideas and tips and trick Simon, they have been nothing short of outstanding as my role in leadership increased over time. Keep it up!

GurdiaanAngel
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I'm inspired. Many thanks, Simon.

miriamnwachi
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I wanted to thank you for your books Finding Your Why” and “Starting with Why, ” I never would have discovered that my life’s purpose was “to enact positive change so that there is less uncertainty and insecurity in the world.” Thank you.

AdamMellor