How can I find my WHY? | Simon Sinek

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Your WHY is who you are at your natural best. Here's a fun, little exercise to start the journey of finding your own WHY.

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Simon’s books:

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#SimonSinek
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Bold of you to presume I have friends.

JustAnotherMe
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*Once it's written* is key imo.
I find ruminating in my own mind too much doesn't go anywhere, but when I write it down, I can objectively see it.
I'm sure there's a psychological reasoning for this, but something about seeing what you're thinking makes it real.

Also side note, my friends always say, "You have great energy!"
Even though that might not be my "why", it was a great place to start!

TinaLeder
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Just found "the infinite game" and its crazy how exactly you articulated what drove me to put in my 2 week notice despite the uncertainty of having my next job lined up. I will work on getting clarity on my just cause. Thank you for what you do

babblebabble
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Your videos are life changing Mr Sinek ❤️

johnheyer
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My Mom always asked Why? I'm blessed most times, and cursed sometimes, with the same curiosity. It's been a fun ride.

kentblairl
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Very very pertinent and practical 👌 great 👍 endeavour 👍 indeed

nadeemabbasi
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(2nd Comment) I am so excited to be able to see this amazing video just a few minutes after Mr Sinek has posted it. Happy Weekend from India 🇮🇳

fitness_with_duane
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I was thinking about this last night 🫣😅

harmonylifewithjess
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Simon what advice do you have on legally decimating people in your personal life who have committed numerous unforgivable atrocities against you without cause? Having a tough time dealing with some very stubborn insurgents.

anthonybell
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I've just read this part in his book Start With Why. Its a good book, if not a little repetitive on some sentences. And his love for Apple lol

the_floating_kiwi
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To "Me" and all of the likes, it is sad to think someone would question if they have friends. To have a friend you only need to be a friend. Be kind and supportive and loyal. That is all it takes.

valerieladeda
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How can you find your why if you don't have that friend that you can call at 3am and knows you that well?

yannisdim.
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Sir i bought your book and have done reading it. The problem i am facing right now to find my (individual) WHY is, does not have enough understandable (about the finding why case) partner.
I was expecting i will find my WHY by only reading by your book by my self. What i want to know is, is there any way to find my WHY by my self?

jberk
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So my question is, how to make friends to do all this ?

arunimabhadikar
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Step 1: Call up your best friends and ask them....

hm.. hold on...

Step 1: Get friends.

auxorion
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What happens if you don’t have any other than your family

Coco-
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Why can't we ask directly how they feel with us around?

LeoneSimonettiDJ
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This does imply that one actually has friends...

maaikevermoen
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Simon, can you help me understand something? Why are you nodding your head no? It's perplexing body language. 🤔

ligerllama
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I dont have a bf. For those like me, how else can we find our why??

jayellwood