Start with WHY in ALL Your Conversations

Whether you're on a date or on a sales call, you want to be chosen over someone else. Simon explains how starting with WHY can help.

Video from the Banca Mediolanum National Convention, May 2023

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Simon’s books:

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#SimonSinek

[curtkaneshiro]

If you ever experienced a full day with a 3 or 4 year old, you would get the question of "why" more than you would have ever expected. We can learn so much from our innocent but intelligent and curious minds as children. I really like how Simon helps us ask the right questions of why.

[larisakis]

My favorite speaker. Incredibly deep, inspiring and unbelievably precise e-ve-ry-single-time. ❤👏🏼❤

[beancheese]

I work in sales and I have to say this is so true! In the beginning I was asked to reflect on my poor progress. My boss asked what the difference was in the people who said yes and those who said no. Turns out, I hadn’t convinced anyone! I always started with what and the only people I could drag through a sale were the clients paying three times more what they should have. They were almost willing to stay with the company even though I had a better proposition for them, but it all came down to how they saw the company in relation to themselves and their beliefs. Single-handedly changed my life.

[MattGillis]

So true. Why sets the foundation for understanding and allows both parties to connect on a deeper level. Without this understanding, conversations can feel surface level and unproductive. The why creates a shared sense of purpose, and builds a stronger relationship with a person you were speaking with.

[jolindley]

Simon is on another level when understanding communication. Love his work. I'm a psychological therapist working in a trauma informed way and making meaningful connections. We are encouraged to ask the opposite in many ways but similar in others. Our whats and whys mean different things...what happened? Rather than why did this happen to you? What's going on for you right now? Rather than why are you doing this? Different, yet we're we're all changing the lens of communication for the better and improving lives personally and professionally ❤

[RaisaBelousov-rszn]

Awesome speech. That’s why I’m still following you. Thank you for your service to the world.

[MegaBestoffer]

In today's world, Davido definitely gets a second dates.

[jkmvche]

Emphasizing the importance of meaningful communication, it's suggested that conversations should begin with the "why" to foster understanding and build strong connections. Rather than solely focusing on achievements and possessions, providing reasons behind our actions promotes deeper engagement and enriches relationships with others.

[betterXdesign]

Your consistency is a testament to your passion. Keep shining bright! ✨

[IBInternationalBusiness]

Great. Creating win-win situations in conversations at a deeper connection.

[ahmaanhunt]

"Lead with purpose." This sounds like the PERFECT title for a novel. 😊

[tueomls]

It is true that when we are talking to people, we are prone to say what we have got, what we've achieved, and learned and things like that.
But we forget give reasons in such situations. I think that we should try to start our conversation with "why" as he says. It creates understanding and a strong relationship with our partner.

[Marie-ormf]

O that's good, that's real good. I'm gonna remember this. Thank you for sharing it. 😊

[Novastar.SaberCombat]

No one listens anymore. Nothing can be accomplished without this comprehensive skill.

🐲✨🐲✨🐲✨
"Wisdom is earned through listening, but not solely in what we hear..." --DD2
🐲✨🐲✨🐲✨

[BrianHallmond]

Wtf I can't believe I wasn't subscribed to you already. I've been loving your stuff for what feels like a decade.

[angelinasouren]

I like fixing things. I like making things better. And I am curious and love learning.

[zeeshanhaider-wh]

It's an Amazing skill and rightly described..

Excellent idea how to make easy to understand the concept to sell from the WHY not just characteristics and the good things of your brand, forgetting the customer. Nowadays customers decide from their limbic brain then the basic approach is starting with WHY go directly to the emotional brain then we make a click with them making sell easier

[-marxgroup-]

Thats some powerful stuff you have there coach Simon

[Kraftwithcanva]

I love your videos Simon, For one, there are no distracting background sounds☺️