How to change your behavior for the better | Dan Ariely

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What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).

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Main ideas
1. To change human behavior, you need to reduce friction and increase motivation. Just providing information is not enough.
2. Friction is very powerful. Often people won't change behavior if the choice is "do something" vs "do nothing". Example with medications and letters.
3. Powerful sources of motivation: visibility (e.g. tracking investments), your children, loss aversion (give something first and take it away if there behavior doesn't change), financial benefits, reminders.

calinicated
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Remove friction, increase motivation. This is my main takeaway! Thank you!

wanrongchua
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I really, really enjoy the way you present your clever thoughts, dear Dan Ariely.
All the best to you.

dorismc
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Thank God the algorithm put this on my feed. Dan is truly one of my favourite behavioural economists.

bulalirozani
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One of the wittiest and smartest researchers in the world! His book Predictably irrational is full of hilarious/absurd outcomes of behavioral experiences. He breaks down the standard economic theory about decision making

loubnazebiri
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I can't get past his burns.
Not because I'm judging. But because I know it's something he's overcome or overcoming everyday and it makes his mind stronger. I need that strength. There's setting in that. A burn I'm my mind

yingyangorca
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Friction & Motivation
- Reduce friction & power of defaults
- Increase motivation through messaging, incentives, loss-aversion

IndrajitRajtilak
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Impress the crowd when you are alone,
Impress your self when you are in a crowd.

handssolo
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Dan breaks things down so well. Love the anecdotes shared with your research.

billyshih
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I love this guys work. His books are fantastic and enlightening, his talks are fascinating and inspiring and he can rock half a beard and make it look cool! He’s starting to pi** me off a little if I’m honest!! 🤪

scottbarrie
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I love your books.
Thanks for shearing your insights.

wlaala
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l had the sensation this was about improving yourself but for the good of others, not just for yourself

sergiokaminotanjo
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Its good watching a study done in you're own country...Kenya

israelabook
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This man is so brilliant. I just can't get enough of his books and speaking engagements. His work is so fascinating! Thanks for another great one Dan!!

dsirtonski
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Personally absolutely love all the books by Dan Ariely - Predictably Irrational most of all) It's absolutely great to keep in mind his (Behavioral Economics') perspective on the world among other ideas =) thank you, Dan =)

tipsivelearned
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Dan Arialy - You are one of the best :) Well put up ideas, worth following, super... Love it :)

rahulpatil
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I literally clicked on the clip for the beard!

HSsDA
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Because psychology is just physics done with different objects of study.

I switched from physics to psychology and there's sod-all difference between what I used to do and what I do now. So his rocket analogy is spot on.

DavidAndrewsPEC
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Good humor and funny 😁 he brought a smile to my face and he is knowledgeable

ancientpoet
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Ted talks are in general very good but this one is just outstanding. Not because of the content but because of how the speaker presents it.

renatacampos