How to Price Your Artwork to Sell Part 1: Art Pricing Do's & Don'ts and What Worked For Me

Let's talk about how to price your artwork to sell! My name is Dena Tollefson and I am a professional full time artist. Today we are discussing the Do's and Don'ts of pricing your artwork and growing your art career. If you price your art well, you will have art sales and flourish as an artist. I am sharing my personal method of pricing both watercolors, giclees, oil paintings and acrylic paintings.

Topics include whether or not to offer free shipping, how to factor in a gallery's profit percentage, how to calculate the linear and square inch methods with specific examples in common art sizes; selling on Etsy and Ebay, artists festivals, commissions, and selling through galleries, choosing to ship internationally or not, and more.
This video is the first in a series of in depth discussions on how to price your artwork to sell. Whether you are a beginner at sales or have some under your belt and want to advance, this video is for you. Be sure to watch all the parts of this series to learn the different art pricing methods to decide which is best for you.

Are you a beginner artist who would like to market your artwork? Or have you been an artist for a long time and are ready to take the next step with your art career? I am here to help. I provide you art marketing and art career guidance for artists who would like to have gallery representation, if you need help with juried exhibits, or if you want to increase your social media reach. I help you get started in art licensing, where you license your artwork to create merch. In addition to helping you with art career coaching, I have videos for you about how to paint, painting tips and techniques, art supply unboxings, and fun and engaging Live streams.
My name is Dena Tollefson and I am a professional, full time artist from Iowa USA. I provide painting tutorials in watercolor, acrylic, and oil paint. I hope you will subscribe and come back again. Be sure to ring the subscription bell so you never miss new content for your art career development.I am known for deep, vibrant colors in my signature painting technique called Daubism.

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I am a Christian and my artwork is positive message, uplifting and healing. Collectors use my paintings for meditation, calming, and healing thought.

Artist’s Statement: I am a Colorist and am known for contemporary realism focusing on botanicals and landscapes, especially ponds, flowers and skies. My sky paintings are my idea of how God created Earth with one breath. Every morning and every evening He creates a new sky for us.

I employ vigorous brushwork and texture through the palette knife in my work so that people may experience along with me the "feel" of the painting. I find mosaics fascinating how the individual pieces all contribute to the whole- I want my paintings to have a similar idea where overlapping petals of paint all stand on their own and then contribute to the total.

My work known as "Daubism" is created using a palette knife where each stroke of color is isolated from the others. Most paintings will have hundreds of different colors, these colors are all individually hand-mixed from a limited set of colors creating unique colors which relate to one another. I am striving for a sensual, tactile surface in paint."

[DenaTollefson]

Hi Art Friends! Thank you so much for stopping by! I hope you find this information helpful 😊

[MightyR]

Awesome do's and Don'ts very helpful! Its a great feeling to earn money from your artwork.. I kept the very 1st 10$ i ever made from my art.

[helenschaefer]

Dena, Wow, this video is terrific! You presented it in a very friendly, easy manner that everyone will enjoy. The B Footage is very interesting that goes with the dialog beautifully. I need to watch the video again and again so that I can absorb it all. Thanks for sharing all of your tips with us; it is truly appreciated.

[CRUSHEDCHILLI]

Absolutely amazing 👌
Fantastic Video💖
Looking forward to more such wonderful video. 🌺🌺
Thanks for beautiful sharing.💖💖💕💕💕💕💕💕💕💕💕💕💕

[iandouceartist]

This is the best advice online, I love your wonderful work. Sunscribed 😎

[dietrichschaefer]

This is really good and to the point. Very relevant. Good Job

[victorart-]

That’s useful information. Have nice day ✨💕

[sandrapihlskott]

Great video that stands out, thank's!

[judiburnett]

Thank you for sharing your expertise. I’ve sold art made with different mediums, sizes and situations. I have learned a lot about presentation and I am committed to present myself and my art as a professional. Thank you for giving me solid information that I can use as a marketing tool.

[willmendoza]

That social media ratio was a shock to me. It’s the hardest part of the process for me.

[mohamedakram-sdkv]

Awesome.
Great advice.

Thanks

Akram

[ErikaLancasterArt]

This was so helpful, Dena! You're always so generous with the information you share. Thank you so much!

[IraGorky]

Thank you, Dena. Very interesting to watch...so many different ways to figure out right price...so, always interesting to found new tips of working our the prices for art work

[DesignsbyCADPRO]

60-70% of social media? wow... that is amazing.... All of the concepts were great to listen to!!

[peaceandcreativity]

You are so kind....
Thank you so much for sharing this useful video 👍😊💖

[justindwyerartistry]

This is a great video Dena! A very relevant topic for many artists. Great share and I hope you have an awesome Christmas!

[PaintingWithYovette]

This was extremely interesting Dena. I have always sold by size, so I was happy that I fell into line with something that was the correct way of doing. Thank you dear. Have to go check out part 2. 🌹

[timalart]

I removed social media from my routine to dedicate more time to improving my art, as I believe the primary focus should be on creating art, not self-promotion.

[elflordsjourneys]

Art is only a hobby to keep me and my wife from going crazy in retirement . I love to give my art away, I have a playlist of all the people that I have sent paintings too and I love to see the joy it brings them.😀

[lisashafer]

Hi Dena! Loved the video! Great tips, thank you so much. Where do you source your shipping supplies, though? I didn’t see them in your Amazon store. If it’s a trade secret don’t worry! I won’t be mad if you don’t want to share. 😊
Thank you for all the helpful info, I shared with my artist friends.