Pricing Your Art

Pricing Your Art by David M. Kessler Fine Art. One of the hardest things to do when you begin selling your work is determine the correct pricing. David gives a simple two step method to get you started.

"Simple Color System" Color Wheel:

My Materials:
Paint: GOLDEN Heavy Body Acrylic Paint
Brushes: Natural Bristle: Blick Gesso Brushes from Dick Blick in 2", 2.5" and 3"
Nylon Bristle: Raphael Sepia Brushes, size 50 (2") from Jerry's Artarama
Paper: Fabriano Artistico Cold Pressed Watercolor Paper 300lb
You Can Get a List of All My Materials and Paint Colors HERE:

T-Shirts & Merch: If you like the shirt I'm wearing, you can get one (and others) here:

David is a Nationally Recognized Contemporary Painter, Workshop Instructor, Author of the book "Bigger, Faster, Fresher, Looser Abstract Painting Workbook" and founder of Abstract Painting Academy.

[mwarnken]

selling to friends and family sucks because the same people who tell you your art is so good and your time is so valuable are the same ones who expect you to discount that for their sake...

[kimjolleymixed-mediaartist]

I had a person tell me one time that he would like to own a piece of my art, but wasn't about to pay "artist" prices. (Not family and not really a close friend). He could afford my pricing structure, just wasn't willing to pay. I looked him in the eye and told him he didn't really deserve to own a piece of my art, heart, and hard work if he didn't recognize the value. His jaw dropped and I turned around and walked away.

[CoffeeAI]

This guy is spot on. My fiancée did exactly this to find the right price. Good job man!

[The_Soufiya]

Thank you, it’s difficult for new artist to price they art specially when you use expensive material and spend hours creating the painting but again when you are new out there it’s wiser to reduce the price thank you always watching your videos it’s very helpful

[artKarolina]

Thank you, this is probably the best explanation and definitely helps to see an example.

[francesnorton]

Fantastic information. No faffing around.
I've always charged an hourly rate, as opposed to costs per square inch. My work takes over 100 hours per painting (on average). I explain this to clients, and have never had anyone disagree. After all, all other professionals charge by the hour!

[themysticwell]

Great information, thank you so much. I noticed my labor cost is high, because I am spending more time on the painting - although my overhead is low. The square inch price with your formula actually did work out closely to where I am currently at right now...just a few cents more.

[danielakinart]

This breakdown was very insightful as I've been trying to figure out how to go about pricing my work. My biggest fear is under selling my work. I sometimes think that I don't give myself enough credit since I'm my worst critic.

[marthaburge]

Just started watching you today. I posted a question on the first video I watched this morning. Continuing to watch and this one was very helpful, and yes I live in Topeka, Kansas. LOL I am finding it a little tough to get out there but finding some Art shows to apply to. I have set up at our local NOTO Art District. They have a first Friday of the month art walk. It still cost to set up but not nearly as much as I have seen in the Kansas area that are jury. I am new, self and YouTube taught. I will be watching more of your video's to learn from. There is so much I need to learn. Thank you for sharing your knowledge.

[MiLsoHOOAH]

"If you're watching this video, your rate probably won't be $150/hr"
Me: damn 😅🤣

[sohinidutta]

Thank you so much for this beautifully taught lesson! I think this is the most straightforward explanation I have found so far.
Thank you!♥

[matinagrimes]

Best video with breakdown thank u‼️ I have watched Bob Ross for many years about 20 years never picked up a brush until 4 years ago I keep hearing from friends family that I could sell my work I do it for fun and relaxation I had no idea about pricing my work and after many videos and research your video finally explains what to do Thank u

[jillpratt]

Wow…I’m late to the party but so glad I dropped in! Fantastic explanation on pricing! Thanks, David!

[mincumonica]

Thank you David. It makes a lot of sense now. I was also wondering how was I going to pay myself and keep money for my small business and you clarified it for me. Thank you so much .

[lianan.osho-neo-reikiathen]

Thanks a lot for sharing your so-down-to-earth approach to the very difficult subject of pricing own art. Your video and advice is very helpful, and highly appreciated! Bless ya

[donnamoore]

Thank you. I live in upper Dorchester County, SC. No close art places near me. I'm disabled and extremely limited, however I have sold many paintings

[LR_Bushido]

:D hey ya mentioned Topeka Kansas cool used to live their

[FergusonArt]

Thankyou...alot to take in for a beginner...but very helpful

[hurricanemala]

How does this not have more likes!!!
This is good content!

[destinylentz]

Thank you so much, this is really helping me, I've recently begun my planning to begin my small business on selling my original artwork and covers of artwork and I've been struggling on finding the prices