How to Price Your Paintings - A Guide to Pricing Artwork

In this video I discuss how to determine the price of your paintings.

For more about my art supply company and the paint that I use visit:

[Thefarbetween]

“Once i have my source photo i consider the painting practically done...now all i have to do is paint it” 😂

[RayneArt]

A gentle reminder that galleries are not the gate keepers for the art market anymore. I am a very demotivated artist and I paint every once in a while and hardly promote my work, and yet I've been able to sell my work through instagram and facebook at alright prices. Not to mention, the kind of personal connections I've been able to make with these clients, and the touching reviews of my work.
If you want to know how to price your work, look at the pricing by artists who do similar work as you. And if you're just beginning to sell, lower it by half or more and then aim to eventually get to charging as much as the other artists in your field once you build a clientele. It's also a good idea to do various sizes (and mediums, if you do multiple mediums) and have them in different price ranges so a wide variety of people can buy your art.
Don't let art snobs get you down.

[Dipsxi]

I really appreciate the work you have put into your videos. Because of you, my passion for art was reignited. I can not thank you enough.

[FreeSpokenOne]

Such honest and real advise as this deserves applause! Everything said is exactly true and we can literally take this to the bank. Thanks for doing this video, it’s a great grouping of useful information.

[CinematicSF]

My works were not satisfactory enough to attract the interest of galleries. For years I thought I was not good at painting. Fortunately, I now believe that it helped me to be constantly looking for materials, techniques and to be a restless spirit that does not repeat itself.

[pjlewisful]

Thanks. It was refreshing to hear what I always believed...That people will wonder why worse works cost more than the better works & therefore go for the less expensive better works. I think many of my artist friends price their works higher than they're worth & then wonder why they don't sell.

[arielceleda]

Thanks a lot to you Mark, you are a source of knowledge to me. I enjoy listening to your experiences, and your points of view. For a freshman like me, every video makes a difference. A big handshake sir, and my best regards!

[NineEyedOracle]

I love the way your entire home/studio looks like you spend your time INSIDE of a painting. The lighting of everything in your videos is always so lovely. I've been watching you for years and still enjoy today. :) Thank you for bringing the content and creations that you do to the world. Artists like myself appreciate them!

[billknudson]

I did a little investigation, as that is something I do, when somebody's work strikes me! I found some of your work is profoundly incredible (My jaw hit the floor), as I sat and studied your work.... including Pres. Bush, the portraits, the animals and others. Your work is extraordinary. One can only aspire, practice painting, and practice some more, to get to your level of painting. Thanks for sharing your work and time with those who study from what you have to share.

[ricardoenena]

I LIKE YOUR WORK TOO MUCH. THANKS FOR THE TIPS. YOU ARE A GOOD MAN. GREETINGS FROM BRAZIL.

[TheObSeRvErTheObSeRv]

So true my Art teacher said many years ago, It does not matter if your the next PICASSO, If you dont approach the right gallery your DONE.!!

[jetcitysinatra]

I am so glad you mentioned price and gallery. If you are not blessed with a crowd that has lots of money and understand a nice work when they see it you will always be a struggling artist. I used to think the term "Starving" meant poor but it means that you are always craving more ideas and the ability to convert those ideas to a work of art. I love people so it limits what I can do and sell.

[letsif]

Yes, the art biz, like many other businesses, is based on hype and manufactured perceptions. Good works exist within that same world. But the real world of economics plays heavily in how marketing plays a huge part in how things are sold. Quality is not the the only thing, it is actually at the bottom of the list in the general publics knowledge base. It's all about context.

[edwardmclaughlin]

Clicked on the thumbnail pretty much expecting to scoff. How wrong I was.
This is a really sound, practical guide from one who has obviously been through the process he talks about.

[cptheartist]

i really needed this advice because i have a ton of old work that i am not happy with and i dont want to show anymore

[dantrevino]

i just wanted to say thanks Mark for sharing your knowledge the past 10 years i have followed you. the #1 thing i learned from you was how to discover and mix color. Thanks again.

[GoldenAstroCat]

what you're saying is - the only way to price your work is to take it to a gallery. And if your subject or style or skill just happens to be the type of work the gallery has been able to sell before and they accept your work (because you've already sold before somewhere else and have already built a 'reputation'), then the gallery will price it for you. So no way to actually price your own work at all if you want or need to sell elsewhere to build this mysterious 'reputation'. But don't price it "too low" because your 'reputation' will be ruined. And don't price it "too high" because you can't lower it later. But there's no real guidelines on what is too low or too high or just right because no one actually knows because it's all subjective and based on one's reputation and previous sales, not the actual work... About as clear as mud then.

[AndyMorrisArt]

thank you! I sold my first painting over 20 yrs. ago and I've been struggling ever since with the business side of being an artist. this was helpful... reiterating my suspicions

[jacquelineleubin]

I have a customer who wanted a price reduction the because he bought six at the time, I made the mistake to agree (lost 1000.-) and next time, he wanted to know if I work on a big painting . I sent him a photo and he asked what the price would be for him. I told him that I can't reduce prices anymore, it was a one off, or I'll be losing a lot of money with him as customer. He is a rich guy, btw. But he understood and now buys my paintings for the asking price.

[jwardta]

What do you look for in a gallery when you are deciding which one to approach?