Apple Log on the iPhone 15 Pro: The hype, the truth, the good & the bad!

I've finally finished assessing the iPhone 15 Pro's Apple Log, and there's so much that is impressive about it, with some caveats...watch to find out more!


Bloom Gold Diffusion Filter Purchase links:

Apple iPhone 15 Pro Max

[ledheavy]

I used to be a phone hater years ago when it came to "mobile photography" and the like. My opinion changed once I was able to shoot in raw format for photos. I'm sure if I had that iPhone I would feel the same for the video side. Even though my ancient dslr or old mirrorless camera can do "better", it's crazy how far technology has come to allow us to have this kind of quality in our pockets. Incredible tools.

[CarlOlsonArt]

Philip, I cannot express my gratitude enough for kindly sharing your filmmaking experience and observations. Having a "studio in my pocket" like the iPhone has been a delight for the kind of filming I like. Thank you for opening my eyes more fully to what the iPhone can do.

[endertfilms]

Great shots, and as always, an honest, visually pleasing and in depth review.. thanks.. wishing you and all the Bloom cats a healthy and happy new year!

[alfatemycats]

Thank you as always for your insight with this video, Philip. I hope apple log becomes a new avenue for you to film more videos, without the need to carry around heavy gear.

[That_Desert_Btch]

Im glad to finally see a comprehensive video on this, including contextual kit. I feel most of the stuff I have seen so far has been too limited or not suitably transparent.

[frankwco]

Finally someone who knows what they are talking about!

[TheGirlSkateBoardCo]

You are single handedly keeping YouTube alive tbh

[flightographist]

You, Philip Bloom, are an extraordinary person.

[ChasingPhotography]

The 15 Pro Max has really astounded me. Its a sound B Cam and that Log with the Blackmagic app grades like a dream! Yes, NDs all the way, but man, this is an excellent deal. Beautiful footage and review as always, Philip!

[hmudesign]

Came for the iPhone video, stayed for the cats. ❤

[DanWCarter]

Philip!! Somehow after you taught me videography via your website many years ago, I lost track of you 😢. So happy to see you’re still posting to youtube. Thank you for all you’ve contributed to all of us.

[moosefuel]

So glad to have you weigh in on this, Philip. I really respect your opinion.

[Techno_Rama]

You make London look beautiful and almost somewhere i might like to live, especially with lovely souls like you around, and that my friend is magic

[LeoKeli]

A hugely useful video, beautifully shot and thoughtfully scripted/edited. Amazing to see how far the iPhone has come. Thank you Philip for continuing to make trustworthy and insightful YT videos.

[denizahmet]

As you said, the key thing is how liberating it is to use such a discreet device to achieve this level of results. Another 5 years and they will sort out the low light pitfalls I'm sure.

[MaximoJoshua]

Looks great. I ended up getting a cage with a 67mm thread, so I am just using off the shelf VND's. Two things I have noticed:

1. I like the results of keeping the VND on, and raising the ISO to 1250, I believe in testing people found this gave the best dynamic range (albeit with some more noise, though still useable). You can also potentially denoise in post.

2. While I think the prolost LUT's are better, I don't think any LUT does better than a simple color space transform in Davinci Resolve. It's just shocking and amazing to see what the image is "supposed" to look like, before other choices were made for you. It blew my mind at how opinionated the official Apple LUT was. Not only does it really help in grading to start from this neutral, accurate starting point, I can now dial in looks in Davinci and create custom LUT's for previewing, based on exactly what I plan on doing in post. (Creating your own LUT is as easy as right clicking the clip, and clicking export LUT). I guess if for some reason you can't use Davinci Resolve, then a conversion LUT is the next best thing? The thing is, after finally getting the tone mapping from Apple off the image, why would I throw someone else's tone mapping back on? In my opinion, it kind of defeats the purpose. Color management is just a really easy, really high quality way to get from Apple Log to Rec 709 (or HLG whatever the deliverable is).

Definitely going to look into some bloom or mist filters though, the footage you shot looks great.

Love this video it was worth the wait as always. Wish you a great year!

[Ed-davies]

A real testament to the fact that gear doesn’t matter I think. Beautiful footage as always.❤

[cinematools]

Great video, as usual. Even for someone who's not interested in filming on a phone.

[chrispyk]

Amazes me how much can be got out of these late model phones in the right hands. Fabulous footage just to sit and watch.