Understanding Thematic Analysis: Inductive & Deductive

This video explains the difference between Inductive & Deductive Thematic Analysis. Enjoy!

In this video, we delve into the methodologies of thematic analysis, a qualitative research method used to identify and interpret patterns of meaning within data. Learn about the principles and differences between inductive thematic analysis, where themes emerge from the data itself, and deductive thematic analysis, which applies pre-existing theoretical frameworks to analyze data. Explore the steps involved in conducting thematic analysis, from data coding and theme identification to interpretation and reporting findings. Discover practical examples and case studies illustrating the application of both approaches across various research contexts. Join us as we unravel the intricacies of thematic analysis, providing insights into how researchers can effectively analyze and interpret qualitative data using both inductive and deductive approaches.

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