Thematic Analysis in Qualitative Research: Simple Explanation with Examples (+ Free Template)

Learn how to use thematic analysis in qualitative research with this easy-to-follow explainer. In this video, we unpack thematic analysis for new researchers using plain language and loads of examples. We cover inductive, deductive and coding reliability thematic analysis so that you have a comprehensive view of the options. We also discuss the strengths and weaknesses of thematic analysis, so that you understand when (and when not) to use thematic analysis in qualitative research projects.

Here’s an overview of what we’ll cover:

00:00 Intro & overview
00:23 Free templates
00:50 What is thematic analysis (TA)?
01:33 Example of thematic analysis
02:43 Inductive thematic analysis
03:12 Example of inductive TA
03:48 Deductive thematic analysis
04:15 Example of deductive TA
04:50 Coding reliability thematic analysis
06:00 Strengths of thematic analysis
07:50 Weaknesses of thematic analysis
09:38 Free dissertation writing course
09:50 Recap & key takeaways
10:50 Outro

Key resources:

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[beccaboo]

Literally none of us deserve this woman. 🙏🙏🙏

[cherylbarber]

Very helpful!! Will use a private coach for my dissertation. Good stuff!!!

[AkmadAndil]

this is amazing since i will be having my thesis writing

[shahrokhmakvandhosseini]

that is an amazing explanation that I have ever heard

[sportsandhealth]

I think the will be more complete if you get a dataset to explain the various steps involved in TA

[pouyamahmoudi]

Please do a comprehensive comparison between qualitative methods including Thematic Analysis. They all look similar!

[Farageisamarxist]

fantastic vid play it a gain and again until you understand

[ashleyfraser]

Thank you very much ❤ I learned more from your videos than my actual Uni class ❤ you have a natural talent of breaking down difficult matters into simple ones ❤ I have a question please, can I conduct thematic analysis from 3 sources (Interviews, tweets and press releases) for the same research or does it have to be only one? Thanks ❤

[Dead_Leelee]

the info in this video is very useful and I wonder if there any books that explains similar topic so we can learn and quotes for thesis?

[tedowusu]

My expectations still have not been met. Why don't you get us a set of data, code them and analyse them thematically for us to see?

[fatihcelik]

Wonderful. Thank you so much.

Two small suggestions.

(1) The differences of thematic analysis from qualitative content analysis and (2) thematic analysis from findings in systematic literature review studies will make an important contribution.

[g.eor_gia]

can i get a video on textual analysis please?

[AishwaryaKyasa]

I'm conducting a thematic analysis for my interview methodology (part of my thesis). The interview focuses on validating the metrics used to compare web application security testing tools, which I've identified from my literature review. I'm currently confused about codes and themes. I'm finding it confusing. As I mentioned, I've conducted a literature review and identified 37 metrics. Should I take those 37 metrics as codes, or is there something else I should use as a code? If there's something else, could you provide one or two examples? Please help me. If my 37 metrics are codes then I'm thinking of using 4 themes:

Commonly Used Metrics,
Additional Metrics,
Metrics that are Considered Unimportant,
Evolving Landscape of Web Application Security

Can someone please clarify this?

[melynabournane]

Thanks could you make a vide about descriptive and inferential statistics wuth examples?

[yaredbitew]

There are 4 approaches of thematic analysis but, your'e discuss only two of them what about reaming one (i.e Sementic approach and latent approach)

[alvinneilgutierrez]

at the end of this video, I have clearer idea of what to do with my life. 😁

[nishangshishaning]

00:01 Thematic analysis is a qualitative analysis method focused on identifying patterns, themes, and meanings within a data set.
01:34 Thematic analysis involves reviewing survey responses to identify patterns and categories.
03:00 Thematic analysis can be inductive or deductive.
04:22 Deductive thematic analysis involves developing predefined codes based on existing theory and knowledge and applying them to interview data
05:50 Thematic analysis is a simple and flexible method for deriving codes, themes, and conclusions.
07:19 Thematic analysis is useful for identifying patterns of meaning in qualitative data
08:46 Thematic analysis is a useful qualitative analysis method
10:09 There are two overarching types of thematic analysis: inductive and deductive.

[solehhudin]

if i can like more than one time, i'll do it

[stevenjeffries]

Hard to listen to with that underlyng buzzing sound behin the video. I thought my laptop was acting up.

[Kat-zuzl]

I think I'm just stupid at this point because none of it is making sense to me lol