Beginners guide to coding qualitative data

Download a free trial of Quirkos (demonstrated in the video) from

You can also download example data sets to learn qualitative coding with

Find Johnny Saldaña's The Coding Manual for Qualitative Researchers here:

[Jozyrose]

You just explained in 10 minutes what pages and pages of useless text couldn't do. Really appreciate it =)

[victoriasmith]

wow you're a lifesaver, you have
helped me understand more in 9 minutes than I have in my 3 yrs of university

[angelinemcgee]

I think you've done an amazing job on the basics of coding data that doesn't at all feel basic. You gave great details, and you're not boring to listen to. For someone attending college online with no voice/face contact with a professor, you are an excellent supplement, lol. Thank you!

[charitymarie]

This is my second time doing qualitative research but my first time heading the team and this video was a lifesaver!

[Ruben-GG]

I'm using IPA for my report and I have to thank you for making it clearer.
Line-by-line coding makes sense!

[algaeben]

Thorough, yet very well summarized, thank you! I've been struggling with qualitative research and the concept of coding came up in my lectures about Grounded Theory. Thought it was some really advanced and hard to grasp thing, but your video makes it seem to be as clear as glass.

[aimenfatah]

To encapsulate all this in a 9 minute video is amazing. I'm so happy to have found your channel. You're a life saver!

[LevviTalk]

Oh wow! This is HIGH QUALITY content right there! And I only realized it was from a product/company channel at the end. Great job!

[rirarooney]

Thank you Dr. Turner! Very helpful video. I loved the calm and easy to understand way you explained this topic. Wish you were my lecturer. On a site note: your voice is very nice to listen to. Best regards from Switzerland =)

[hasnainahammad]

You are one of the iconic persons I have ever seen as a Coding expert. God bless you.

[SuperHaloreachever]

An amazing breakdown of how to code qualitative data. Nearly all of the information about how to use coding on google is just defining what it is with no examples. This video saved me from hours of work combing through results that dont help at all. Thank you so much!

[yohanfranz]

Thank you for explaining it briefly and clearly. I did understand this in 9 minutes than studying in high school for 2 years. You are a lifesaver!!

[lukenawrocki]

First impression from only like 15 seconds in, your audio and video quality is so nice it's really well done!!

[nadja]

This is very helpful, thank you! I love how calm and simple you explain things and your voice is very nice to listen to :)

[thegirlnamedashmita]

This is what I wanted. Thanks for poping it up in my feed. This explanation is everything. Thrilling.

[juansebastiancuervosanchez]

So releiving for me as Economist to hear an easy explanation, for people that are starting in qualitative analysis. Thank you

[miniminerx]

Was looking for a computer coding video to help self teach myself and now I've found this whole new sidequest in life to research more about. Also, this analysis method helped me understand the general idea of coding and languages overall, computer prpgramming being no different. Overall a trippy experience.

[me]

Printed out my first set of responses to my dissertation research last night. Came here to make sure I knew what I was doing!

[gayathri]

The best class I have ever attended. Thank you so much sir..Pls do a video on how to do content analysis in excel

[mimi]

As I’ve got huge data, I use both Quirkos & MAXQDA for initial coding and then transferred later to MS Word to finish off. Best choice. Thanks for the video