Grounded Theory Explained in Simple Terms

Grounded theory is one of the most widely used methodologies in qualitative research today. The concepts of grounded theory can feel complicated to wrap your head around, so we break it down into simple terms.

Grounded theory is a qualitative method that enables you to study a phenomenon and discover new theories that are based on the collection and analysis of real world data.

Unlike traditional hypothesis-deductive approaches of research, where you come up with a hypothesis and then try to prove/disprove it, grounded theory is an inductive approach where new theories are derived from the data.

The process of data collection, data analysis, and theory development happen in an iterative process. Iterative data collection and analysis occurs until you reach theoretical saturation, the point at which additional data adds no additional insight into your new theory.

[ZoeCote]

In 5 minutes, this video has taught me more than my entire research methods course 👏🏼

[haniamunawer]

Finally, something that was easily understandable for a beginner like me. Great work!!

[crispantu]

Ok, firstly, the video is a very good and concise description of the grounded theory approach. Secondly, it's not perfect :)
What it misses or it's not clear enough (among hundreds of other details you can find in books or articles written by Glaser, Strauss, Corbin et al): the goal. Any grounded theory research have a goal - the core concept(s)/category is not the goal, neither is the theory - but what that theory try to explain, a phenomenon of prior interest for the researcher. Also, the process of coding for GT - it's not quite trivial and must be explained in detail, in another video maybe, together with the idea of circular research and constant comparison :)
A very good video, excellent for presenting this approach in a method class.... thank you :)

[imasoccerholic]

I echo other's comments: your video put "simple language" in place of complex textbook language. Sincerely, thank you!

[rongmei]

thank you so much for the lesson. I have zero knowledge of the grounded theory but my teacher asked me present in the class. So, I came across your lesson and listen to it several times and planning to present it today in the class! thank you once again.

[maxas]

This video is so insanly good and helpful! We had several longer videos in our school to explain all the things you just explained in 5 minutes. Keep this up, its amazing! <3

[nikulkalal]

Thank God there is some youtube channel which provides easy and clear understandable videos on psychology theories. This gonna really help us in upsc preparation.

[王韦-ue]

Really appreciate this, my professor taught a lot of stuff but none of them are related to the core of grounded theory, this video is so good!

[wili-chan]

Thank you for being so clear ! Helping me so much for my last university homework🙌

[jennicaivy]

Really helps me to understand what is Grounded theory. Thank you!!

[serenalee-cultura]

This video is SO informative. Thank you for being informative, concise and understandable. I tip my hat to you.

[shwetasuryawanshi]

Wow ! This video is like an eye opener for a beginner like me.

[zainabmhowwala]

the best of all the lectures I went through YouTube. than you!!

[farahkhursheed]

Thank you for making it so easy and clear.

[beckyexo-l]

what a precious five minute, thank you so much

[rizkiindah]

Thank you very much for your explanation. Its very clear. Please share about coding paradigm in axial coding and how to implement it in an example. Thanks again.

[XanderShiller]

If this channel was a school, i'd apply and probably get a free phD within a week.
The other option is overpaying tuition and wasting years, hoping your teachers are at least 5% as good as these videos.
It's a new day.

[musabsalihakten]

Das war ein tolles Video! Super erklärt und einfach verständlich! Dankeschön!

[deepalipimpale]

Superb explaination ! Thank you so much .

[rammangaoang]

Thank you for the video! It was really helpful. Just a question, if in grounded theory you first collect data, analyze it, and then proceed to derive your theory, is a theoretical framework required before conducting a grounded theory research?