Thematic Analysis in Qualitative Research (Braun & Clarke, 2006) 🔍

You’ve come across Thematic Analysis in qualitative research according to Braun and Clarke (2006) and are wondering what this method is all about?

No problem.

In this video, you will learn:

-the 6 steps of Thematic Analysis according to Braun and Clarke.
-the different types of Thematic Analysis you can do.
-the difference between Thematic Analysis and qualitative content analysis.
-the types of research projects for which Thematic Analysis is particularly well-suited.

By the end of this video, you won’t just have added another qualitative method to your toolkit, but you’ll also know when to best employ each one.

📚 Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101.

📚 Braun, V., & Clarke, V. (2021). Can I use TA? Should I use TA? Should I not use TA? Comparing reflexive thematic analysis and other pattern‐based qualitative analytic approaches. Counselling and Psychotherapy Research, 21(1), 37-47.

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00:00 Intro
00:34 What is thematic analysis?
02:40 What is a theme?
03:14 #1 Familiarize yourself with the data
04:16 #2 Generate initial codes
06:28 #3 Generate your first themes
07:40 #4 Review your themes
08:54 #5 Define and name your themes
09:20 #6 Write down your findings
10:20 Thematic analysis vs. content analysis

Thematic analysis is one of the most popular qualitative research methods out there. Since Braun and Clarke published their paper "Using Thematic Analysis in Psychology" in 2006, it has been cited over 150,000 times. Therefore, the method has gained recognition far beyond the realms of psychology and is used across various disciplines.

The reasons for the popularity of thematic analysis are manifold.

Unlike Grounded Theory, it represents a specific method rather than a methodological approach. This means that there are concrete steps for its execution that have been clearly and explicitly defined.

Moreover, thematic analysis still offers a certain flexibility, which is essential for qualitative approaches.

The method has evolved very little since 2006, meaning the guidelines by Braun and Clarke are still highly relevant.

However, since then, the duo has distinguished between three different kinds of thematic analysis. This differentiation arose because the method was sometimes interpreted in ways different from what they originally intended.

This video is about:

thematic analysis in qualitative research, thematic analysis braun clarke, thematic analysis vs. content analysis

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[masteryourstudies]

If you need assistance understanding or applying a specific research method in your studies, please let me know by leaving a comment 😊💬

[JonathanBhagan]

Best video for thematic analysis i have found

[riazahamed]

I can contact you for thematic analysis

[fatimasabir]

Pleaase help me....can you guide me regarding my research

[ovesterlie]

Reflexive thematic analysis har developed much since 2006, so I wonder why more current literature from B & C is not used to elaborate on the method, as themselves suggest so.

[mlm]

Hi! Thank you for the video! Would you recommend it to find out the best practices of how to mitigate price volatility in the supply department? My objective is to recommend those practices to a company. Thank you!!!!

[TytusOx]

My research Questions actually state what "Barriers" and "Challenges" are being faced as well as what "Drivers" and "Advantages" there are... would I still not use these buckets?

[MrZeruwota]

This is the best video on what TA is and how to conduct, thank you! Are you using the term "category" just to mean "code" for the purpose of making it more understandable for those new to TA? or do you actually distinguish a bit?

[patrickmaes]

Are THEMES supposed to be an answer to the research questions?

[davidhughes]

I have been trying to get my brain around thematic analysis for a few weeks and finally after this video I feel I have got there. Many thanks

[itsmeaditi]

I have taken main themes from my research questions. But now how to take sub themes??

[annaelisabethfriland]

This video was super useful, I've been avoiding step 3 for so long because I thought it was too complex for me to go further, this was very helpful and encouraging! When you say themes should be based on you data and categories, do you mean desktop research as well? Or should this be kept seperate? (I've done 9 interviews varying of 4-10 pages each if this is relevant to the question)

[tamaradicarlantonio]

Hi, thanks for the video, very useful. Can you provide more information as to why and how to avoid using "thematic buckets", and basically what is wrong with advantages, disadvantages, barriers or challenges if we're using thematic analysis with a deductive approach? Thanks

[Nabilouh]

Hiii thanks you for your vidéo, can I ask you a question, can we do a thematic analysis by using chatGpt ?

[nannajaysadventures]

can you do a reflexive thematic analysis on media with a constructionist approach rather than constructivist?