Do You Pronounce it GIF or GIF?

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GIF, JIF, ZHAIF?

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So. Whether you like it or not, when you say the word G-I-F, especially on the internet, people are gonna talk about it. Some will correct you, some will correct the people correcting you, it’s the same conversation every time. Over and over and over. Which is why Mike proposed a third pronunciation way back when: Zhaif, or in the IPA: ʒaɪf. Because if you can’t beat them, leave town and set up camp in the wilderness. But really though, what is it about this one word that has people up in arms about the “right” way to pronounce it? There are plenty of other words that have differing pronunciations across cultures, borders and languages. So why is GIF the word people go to war for? Let us know what you think in the comments below!

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FURTHER READING & SOURCES:

GHOTI Joke:

Ration

Reasonably Sound Episode:

Shakespeare Words

GIF Pronunciation Research:

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ASSET LINKS:

Fred Astaire and Ginger Rogers - Lets Call The Whole Thing Off HQ
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Is Math a Feature of the Universe or a Feature of Human Creation Idea Channel PBS
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David Karp presents Steve Wilhite with the 2013 Lifetime Achievement Award at the 17th Annual We...
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How to Pronounce GIF
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NYLC English Tips,Episode 11- Understanding Boston and New York Accents
9:49

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This is 2023 and I just want to say I miss the idea channel so much

frank_sands
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I originally called it jif, but then my friends told me it was pronounced gif. I spent weeks training myself to say it "right, " but then years later, those same friends told me it was pronounced jif. I felt betrayed.

NerdSyncProductions
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5 years later and I'm still using this video to quell arguments

alethearia
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You have convinced me, from now on I will pronounce "gif" "fish".

ndrdst
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the easiest solution to this problem is obviously to just say "Graphics Interchange Format" each and every time

homeXstone
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I suspect that the vehemence of the argument is because when you first hear someone say it, you think, "Oh, it's just an honest mistake that anyone could make, I'll help them out." But, because the decision is so arbitrary, people don't feel like they are wrong, so they double down, and then you do, and then, well...here we are.

I just found out that there's even a name for this, Sayre's Law: "In any dispute the intensity of feeling is inversely proportional to the value of the issues at stake." That's like Internet discussions in a nutshell.

MahlenMorris
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"If you told me it were some other file format, I would be shocked!"

So, there's this thing called webm now...

Marconius
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As someone that was using these files when they were first created (late 80s & early 90s), I can say that it wasn't just the creator that pronounced it with the J sound, but also the community. I only started hearing it with the G sound in the 2000s when the internet and computers became much more mainstream. That's my 2 Jifs on the matter.

-MikeyK-
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My partner pronounces it "Gee Aye Eff". It is the single biggest issue of our relationship.

casersatz
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I pronounce it "GIF" like in gift, because that's how you read it phonetically in my language, and fuck having to deal with the insanity of the English language and it's consistent inability to decide on how the fuck anything is supposed to be spelled.

JenxRodwell
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I like Zhaif. Like the others, it identifies the speaker as part of a specific group - the group that thinks it funny when people fight passionately about this question.

ProfessorPuppet
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I pronounce it gaif, in memory of Guy Fieri.

dliessmgg
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ZHAIF
4
LAIF

can we get it on a t-shirt pls

crisps
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If someone "corrects" me, I say "okay, (whatever they said)" and keep talking. I start with a hard G, but it's hard to have a conversation about a medium when one voice is uncomfortable with your words.

example: "oh have you seen these corruption gifs?" "you mean jifs" "okay, have you seen these corruption jifs?" "no, show me what you're talking about!" and bam. we good.

NoyzBot
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9:17 Most GIF hosting sites already use mp4 as codec because of the vastly smaller file sizes. Most GIFs aren't even .gif-files anymore.

jangxx
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It warms my heart that Americans are learning about the glorious Ж.

TheZarkoc
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He's finally confronted the channel old question!

draco
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I absolutely loved the way you jumped between the pronunciations throughout the video. Very well done, as always!

smaspa
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THERE IS NO MIDDLE GROUND!!! IT'S US OR THEM, WE MUST CONTROL AND CORRECT THOSE WHO SAY "JIF"!!!

bagandtag
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After 11 minutes and 48 seconds, I'm sticking with "JIF"

TrackSol