It’s pronounced GIF.

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Is there a "right" way to pronounce it? And why is it so complicated? •

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I realised after upload that I slipped up here: if you pay close attention, you can tell the way I pronounce GIF. Ah well! Also, subtitling this was an interesting job...

TomScottGo
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It's prounced 'if'. Everyone knows that real Gs move in silence.

KO
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I read the title pronouncing it the way I do (of course) and thought "atta boy".

superholly
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I'm more impressed that 'laser' is actually an acronym

sandro-eliesaad
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The funny thing is, when I speak in English, I pronounce it jif, but when I speak in my native language, Finnish, I pronounce it gif.

KoovoParkolainen
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I read the title: "It’s pronounced GIF."

"Oh hey, so Tom is on my side"

...oh wait

GrimOakheart
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How to solve this: anger everyone by switching between both randomly

yourlocalcashregister
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"I promised Maria to get revenge"

barco
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"It's GIF!"
"No, it's JIF"

Me: G.I.F

redsantelices
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This reminds me of the time Uno tried telling people how Uno was "properly" played and people just ignored it

AconWasHere
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As someone who calls it 'G' 'I' 'F ' I call this an absolute win

Jather
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most shocking things I learned today is how laser and scuba are acronyms

ograndecanalha
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The inventor of Gif: “It is pronounced Jif”
The internet: “I recognize the council has made a decision, but given that it’s a stupid ass decision I have elected to ignore it.”

Bexa-
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Now go after people who draw their "8"s with two circles.

GrayBlood
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Honestly, my take-away from this video is that "LASER" is an acronym. You learn something new everyday!

Kastorul_
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'It's GIF, not GIF.'

'It's LeviOsa, not LeviosA.'

poptat
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The “i” is pronounced “e”, it’s actually Jeff

Vedantttt
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see my issue is that .jif is a different file extension, which is ALSO for image files, but differently composed. Pronouncing so to avoid ambiguity it makes more sense to pronounce it with a hard G

zetahurley
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I am from Croatia and on my recent travels I met two Canadians who surprised me by pronouncing GIF as JIF....I was so confused. Everyone I knew said "gif".

puzzlingcentaur
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The obvious solution is to start pronouncing it "yiff" so that no one gets to be happy.

KrBme