Facebook Performance 5: Best Practices For Facebook Ads 2023

SUMMARY OF VIDEO

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Hey! If you’re new to the channel, my name is Nick Theriot.

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

In today's video, I'm thrilled to share the best practices for Facebook ads in 2023 to boost your performance on the platform.

As Facebook continues to evolve, it's crucial to stay updated with the latest strategies to maximize your ad success.

I'll guide you through proven techniques to help you achieve impressive results with Facebook Performance 5.

Whether you're a seasoned advertiser or just starting out, this video is packed with practical tips to enhance your Facebook ad performance in 2023.

Let's dive in and unlock the full potential of Facebook ads together!

#Facebookads #facebookadvertising #facebookmarketing

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- Nick Theriot

[shkm]

Thanks Nick for the awesome video! Side question regarding DCT - do you have a video talking about how you structure creative iterations and new concepts? I believe you previously mentioned that there should be a balance, but would love to hear exactly how you determine a creative is in need of an iteration and what % of creatives are new vs iterations. Thanks!

[farazahmed]

Amazing video nick & super insightful!
Regarding creating campaigns per collection ? or just for best sellers, if i have men's clothing but my collections or best sellers are from different categories (like formal wear & casual) does it still make sense to put them in one campaign ?

[Boluwarin]

Great video, please do i still need to install Facebook pixel on my website for broad targeting

Am going to pay for your mentorship soon, just saw you for the first time today on YouTube, and you are really a pro

[kolibaba]

Thank you, very useful!
About 1 campaign per country - what would you do if you sell worldwide and people are buying a lot from 5+ countries?
Still 1 campaign per country?

[yvo_music]

Hey Nick! Quite off-topic, but would you recommend turning Advantage+ Placements on for a traffic campaign or rather turning it off?

[DwayneVidzz]

Solid video, I know you create campaigns to test different countries but have you ever tried it to test a different age group

[delbrassfan]

Really quick question please Nick. I only run broad with ONE adset so would you say advantage budget optimisation shouod be switched off or on? Thank you so much for all your videos as ive watched them all and most more than once 😂

[HarrisonBevins]

Regarding #3, how would you structure those tests? For example, let's say I want to sell a bag to lawyers. Would I have 3 variations of the ad creative specifically for just lawyers in one adset or test one ad for lawyers, one for teachers and one for accountants in the same adset? Hope that makes sense. Appreciate the videos man!

[talhadagha]

Nick I'm consuming your content a lot and I'm learning so much. I have a question.. according to you we can add up to 50 ads in the main adset but according to meta performance 5 its recommended to not to add more than 5 ads per adset. Thoughts?

[franciscosanchez]

🎉Gold as always whitey lol…

Can you elaborate on the “hold rate” and scroll stop”, like how you use it?

[mltd]

Great video Nick! Do you ever use carousels for testing ads?

[TJLawton]

If a DCT is getting a lot of spend, but it's not hitting CPA goals, should it still be considered a winner?

[nitovkolivanovmeus]

Is it mandatory to have a business manager account for facebook advertising?