Meta Performance 5: The New Best Practices for Facebook Ads

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[DaraDenney]

What do you think of the Meta Performance 5?

[GabrielColnic]

Just came from Small Business Performance Summit in London today, where the Performance 5 was discussed. It wasn't anything mind-blowingly new, but sometimes it's good to re-hear the information you already know. Thanks Dara, Great work as always.

[mikemaresh]

Amazing channel, amazing video! That’s for all the effort on this!

[mitjadrame]

Hey @Dara Denney, great content as always! When you use simplification inside the account, and the client has many promotions, let's say you run one general campaign, then they have a free shipping campaign or BFMC ... do you add new ads with different offers inside the running campaign or how do you handle this? You run all together? Thank you.

[KordTaylor]

Great video. 👏🏻 Now I need to see if you have a video on using GA4 w/campaign tags to measure attribution.

[jbdudenc]

Dara, Thanks for sharing this video was really awesome and super helpful.

[wayneli]

Hi Dara, thank you for the super helpful video. I have a question regarding the testing campaign, how often do you add in new ad sets or ads? Will affect the learning phase if we add in new ads too frequently? And do you set a min spending limit on all the ad sets in order to get the budget distributed more evenly? Thank you!

[grantlongenbaugh]

Hey Dara! I've learned so much from your channel—I run an account doing about 20K a month in spend. Question: if we are NOT completely adherent to the Performance 5-- we have more simplification to do and need to update creative in some meaningful ways... I'd love to see or learn how you'd "fix" an account-- we do a slowish phase-in down the line so as not to upset things too much (we are a high ticket item that runs heavy on lead-gen)... or just go for it and fix things ASAP? Thanks!

[amnaurooj]

It's so good to see you talk and explain with those expansive hand gestures lmao.. That's pretty much the only reason why I watch your videos 😭😅

[wpstandard]

Enjoyed this. For low-spend accounts, How do you test a variety of products/aov's? I noticed you said you prefer only one prospecting and one re-targeting campaign to keep things simple.

[johnnypersson]

Thank you for great content Dara! Would love to see a video on how to setup triple whale/northbeam and how to use it

[vasyakamushkin]

In the case of consolidated campaigns, where do you take a person - to the category page or directly to the product? And if you have an ecommerce store with more than a few products, do you create one campaign for each product?

Thank you

[romyjackson]

Hey Dara,
Thanks so much for breaking this down, been getting a lot of help from your YouTube videos lately:) If you know, what is the swimwear ad at 4:49, I have a sustainable swimwear brand and am always looking for new ad ideas but typing swimwear into Facebook ads library just brings me up with loads of photoshoot images (which sell for them I'm sure) but I'm wanting to test more ugc content. Thanks

[Matt-qhly]

When it comes to account simplification, do you solely keep those 2-3 campaigns in your account at all times, even when testing different strategies?

Let's say for example I was testing DC in my prospecting campaign and I decided it didn't work. Would you then just create normal/non dynamic creative ad-sets in that same campaign or would you create an entirely seperate one?

One thing i've struggled with is messy accounts due to constant duplication of campaigns.

[LiLi-ilpx]

where do you put the DPA campaign? how about retention? all those campaigns.

[ivhisglorytv]

Hey, Dara!

Thank you for this vid. I'm hoping you'll respond to this question of mine because it's been a source of frustration. When introducing new creative, do you duplicate the ad set and input the new creative, or do you duplicate the ad within the old adset and make the creative changes? Hope that makes sense.

Thanks in advance!

[jharna]

Should i be using broad targetting if my budget is low (about $50)?

[businessmain]

What do you think about Elevar for conversion tracking? From my understanding it is the only tool that actually feeds data back to Facebook and improves algorithmic learning.
After having a client using it, I got on a call with Elevar for my own brands and they said facebook only misses about 15-20% conversions with CAPI at the moment. And Elevar could fill that gap.

They also mentioned that for Google Ads, there isn't even a public API available that allows tools to track conversions there (which TripleWhale still does somehow), so Elevar won't work with Google. I am honestly very skeptical about TripleWhale etc.

[PeterDunbar]

Google does this as well!!! As a matter of fact the agency teams I’ve worked with would basically stalk me to engage a lot of these things lol

[kevcurry]

Meta has been much better at tracking sales vs TW or NB. For example, we will end the day with 50 sales and TW/NB will only have attribution for 26 of those orders but Meta will have 42 orders attributed to the platform. Do you see this with other clients?