Simon Sinek: How to start a cultural transformation?

During the Denkproducties seminar 'Purpose Driven Leadership' Simon Sinek talked about how to start a cultural transformation in your organization.
The biggest mistake that companies make when trying to make cultural transformations is treating it like a marketing campaign. There's a model you can use to help make big changes from starting small.

[Kaspian]

We recently launched a new initiative in our Hospital, and this was such an eye opener as to why it failed to achieve the desired outcome. Thank you so much, I now have the language to talk to the powers above and persuade them to rethink the whole thing. Thank you as always.

[athallahhafidz]

The moment he said
"Congratulations, that's called demand"

Is the moment I realizes how smart the strategy is, I was like
"Damn, I didn't see that coming."

[keithstkd]

Simon is amazing! I always go back to review his videos to remind about what I’m doing is the right path. I’ve used the curve in leading, coaching, & teaching. Those people on the left of the curve are the influencers as Kerry Patterson’s book talks about.

[kennethbeard]

A good story line that explains key aspects of two of the most successful change frameworks without ever referring to them.
One small but important difference or item that is not emphasized but nevertheless essential - the Sponsor needs to have the mandate for change = have the power to make decisions and thus is a member of the executive team.

[louisl]

I've seen this video so many times but it always makes me think again.

[mp]

Hi - where could we find a full version of this video?

[johnlorenzevalenzuela]

Impressive talk. I Love it. Hoping to use and execute it the same way as he did to one of my classes to where I work.

[Kamangel]

I think this is an excellent idea. I wish the organizations I've been a part of and the one now offered this training. Unfortunately, now I'm too old (born at the end of 80), but I see the reasoning. It's not to exclude older individuals but to offer the development we wish we had at that age, so they aren't stumbling in the dark and can encourage the next group.

[gomez]

The consulting world is great! It's great to tell a client that It's going to cost them $1, 000, 000 and we're not sure how long it will take to see results. Gotta Love it!!!! 💸💸💸💸

[melanieberthelo]

1983 here, Hes the only speaker who doesn't start Millennials at 1980. I felt in school there was a a change happening at 1985.

[KS-poxd]

I'd be interested to hear more on your thoughts on whether you believe managers/ leaders can or can't build culture?

[islanders_MMA]

I need to learn more about this. Where can I find more resources?

[MattGillis]

Using their influence and enthusiasm can be a powerful tool to create a ripple effect that will eventually lead to widespread adoption of the new culture.

[mikigrace]

I really do love this concept of creating demand, . However, I think we must consider the equity implications of voluntary. Doing extra things for no extra compensation or benefits. This is often how we get a homogeneous table of innovations bc when the questions to volunteer is asked historically intentionally and traditionally marginalized people groups may want to volunteer but have so many other things to consider that take precedence that people groups who have long benefited from the privileges of whiteness might not even consider. Something to think about.

[M._the_model]

Yep. The secret is to start step by step and keep it low key comfy and safe. Rabbit 🐇 😊❤

[claudiamanta]

Scarcity is a marketing technique with results that can fizzle out fairly quickly.

An intelligently run company would strategically place the 25% percent of the early adopters in positions of informal and/or formal influence, diffused throughout the whole company from where they can act as a ferment of change by employing strategies that are localised and specifically adapted to the respective area (either geographical or specialisation). One size doesn’t fit all.

[salleyo]

This is a man who has had EVERY advantage and he makes it all seem simple and achievable. This is how he makes the big bucks. It all sounds great... whether it's applicable or whether he has used it in his own career is questionable. I have never heard a negative word about him, yet on a live broadcast have seen him treat the people who work for him in a demeaning manner... Yes, he looks good, sounds good, and his ideas are packaged well... He's definitely found quite a loyal following that's for sure. I just question his motives and authenticity...

[granitfog]

So leadership is about getting people to do more work without more compensation. This is what is wrong in the USA. Work is not a hobby or servitude. Work is employment, a means to get an income to provide for food, shelter and whatever floats your boat. CEO's don't work for free, (in fact many lobby for pay that is far above what they could ever spend), why should employees.

[edward]

Let's go fishing !
Infinite
Innovate 💡

[TheAdamwest]

You cant measure with age. Im approaching 50 and I am still innovating. There are exceptions to every rule.